Use Natural Lighting Natural lighting is usually the best lighting when it comes to photography. Whether you’re shooting pictures, natural lighting will help you avoid strange shadows and generally be the most flattering. If possible, try shooting during the golden hour—one hour after sunrise or one hour before sunset. This light is generally the most flattering. It is a common misconception that shooting in the middle of the day is best—when the sun is directly over you, you’re more likely to get drastic shadows. Stay on Brand Brand consistency means sticking to......

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