If you’re internet-savvy, you may be wondering what bloggers and content writers do with their old blog posts.   Blogging focused mainly on stay-at-home moms to post about their favorite recipes or fun vacations to take with the kids. Then blogging started to evolve. Businesses, big and small, began to...

If you’re not using social media for marketing, your company is without a doubt missing out on many opportunities. It doesn’t matter what you’re selling or which market you’re trying to attract, platforms like Facebook, Twitter, and Instagram can do wonders for your company. Let’s discuss the five key benefits...

Animation can be a helpful tool to convey a message to potential clients, but who invented animation? We’ll give you a hint: it wasn’t Walt Disney.  Who First Invented Animation?  Emile Cole is often credited as the father of animation for his 1908 film Fantasmagorie, which is considered the first...

One of the most powerful tools to have in your back pocket as a business owner is a great website development team.  It’s so important that your website says a lot about you and the business you’re running. Many potential clients or buyers look at your website as part of...

Keyword research. What is it anyway? Why is it so important? And how does someone even start looking for keywords?  These and other questions will be answered today. Keep reading to learn more about how keywords and the research behind them can bring more traffic to your website and help...

“Who’s your buyer persona?” If you’re a business owner, you’ve probably already heard that question a hundred times over.  When you started your business, you likely took into account your target market and what ideal customers behave. Now that you know your target market and have most likely collected some...

Are you a beginner blogger or a well-versed content marketer? Maybe somewhere in the middle? You may be making blog mistakes you aren’t aware of.  Don’t worry, though, because the best thing about blogs is that they can be changed and optimized in the future. So, in order to fix...

If you’re on social media, you’ve probably seen correlation between the time you post on social media and how many interactions they get.   A big part of a marketing strategy is knowing exactly when to post and on what platform. Today, we’re tackling each social media site and determining...

With over 4.2 billion social media users worldwide, implementing social media marketing is critical for your business to succeed. Today, we’re breaking down the essentials of social media marketing to help you realize the benefits it can have on your business. 1. Set Goals That Align with Your Business Objectives...

A hacked website can cause a number of serious consequences for your business, so it’s crucial to understand how to protect yourself. Websites take countless hours to build and refine, so ensuring that your creation is fully protected should not be overlooked. Continue reading to learn how a hacked website...

As online businesses continue to soar, ecommerce marketing strategies have become a necessity to stay competitive and convenient. There are a variety of marketing strategies that you can implement in your online store, but we’re talking about five of the very best tips and tricks to gain a loyal customer...

If you’re looking to measure the success of your email marketing strategy in 2021, discovering your email open rates is the first step to take. Once you’ve determined your rate, you need to know how to get more people to open your emails. Today we’re talking all about email open...

Strong digital marketing is made up of numerous components, but one of the most important recipes for success is purposeful content marketing. The content you create is arguably the most important part of your marketing efforts as it fuels all other avenues of your advertising techniques. Let’s take a closer...

With the convenience of the internet, a positive social media presence is a necessity for businesses to thrive today. Even if you stick to one platform to engage with your audience, you’ll see extraordinary results.  Today, we’re sharing five reasons why your brand should prioritize social media marketing strategies and...

Straight ahead action and pose-to-pose refer to the two drawing processes animators use to produce realistic and eye-appealing creations.  This is the fourth principle of animation and is the only principle that helps animators decide how to approach the process. Animation brings characters to life, appeals to an audience of...

One of the best decisions you can make for your business is learning more about paid search marketing. There are a staggering amount of advertising options making it difficult for business owners to know which will deliver the most success. Of all the different types of marketing to choose from,...

There aren’t many who would argue that the 2017 movie musical, The Greatest Showman, starring Hugh Jackman, was the most talked-about movie of the year.  With stunning filmography and toe-tapping music, it was difficult trying to hold back from singing along or to fight the urge to get up and...

Running a giveaway on social media can have amazing effects on your brand, and there are so many benefits you don’t want to miss out on. Even if you can’t afford to gift an all-inclusive tropical vacation to your followers, running a social media contest gets your customers excited about...

E-commerce is currently more popular than it has ever been, so having a streamlined online store is a must. There are specific elements your online shop should implement to see the most success. Continue reading to learn about seven essentials that can enhance your company online. 1. Clear Call to...

Writing is a critical component of content marketing, but what do you do if you’re in the middle of writer’s block? Today, we’re sharing seven tips to help you defeat the infamous block and get your words flowing again.   1. Change Your Setting If you’re having a hard time...