Surprisingly, email marketing still consistently ranks as one of the best marketing strategies. So how can you use it to your benefit?
Keep reading to find out how email newsletters can change the way you market your business for the better.
What Are Email Newsletters?
Email newsletters are regular email marketing communications between your business and interested customers or clients. They can include updates about your company or your products, information about sales and services, or general information about your industry.
Know Your Audience
Before you start sending newsletters out, you need to get to know your audience. Who’s on your mailing list, and what kind of information would they like to receive in their inbox? It’s important to tailor your newsletters to your clients so that they will actually engage with and enjoy the content you’re sending to them.
Keep It Clean and Concise
If your email communications are long, dry, and drawn out, potential customers won’t be interested in reading them. Instead, make your email newsletters short, sweet, and to the point. The newsletter’s content should be relevant, engaging, and interesting. Make a point to use proper grammar, punctuation and spelling, because nothing looks more unprofessional than a poorly written newsletter.
Allow Customers to Unsubscribe
If customers no longer want to receive your email newsletters, it should be easy for them to unsubscribe from your communications. A simple small “unsubscribe” link at the bottom of your newsletter should be sufficient enough to let people know that they don’t have to receive your content if they don’t want to. Additionally, it’s important to be mindful of the frequency of your newsletters. Emailing your list too frequently can actually be counterintuitive, because If clients feel as though they’re constantly being bombarded by your emails they’ll begin to regard them as a nuisance and feel negatively toward your brand. Weekly or even monthly newsletters should be enough to keep you in your clients thoughts without overwhelming them.
Our Take on Email Newsletters
Your email list can be one of your most valuable assets, if used correctly.
“Email marketing, especially automated emails are almost like getting free money because you’ve already paid for these people to be in your email list and it doesn’t take much to send something to them,” said Jarrett Webster, CEO of REVITY Marketing Agency. “As long as you have a little bit of a plan and you’ve segmented your list properly, for the most part you’re getting in front of people who already know who you are and already trust you and people who have already opened up their wallet to you in the past.”
Let REVITY Marketing Agency Help
At REVITY, we do email marketing and so much more. Our in-house marketing experts, creatives, web developers, and social media experts are all ready and waiting to help you make your business everything you dreamed it could be. Our mission is to create revenue with integrity, so let us do that for your business. Contact us today to get a free quote on your next project.