What is content exactly? Content is blogs, infographics, videos, emails, eBooks, social media updates, and the text on your website. Yep, content is everywhere. Which is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content.
Each word of your content isn’t just read by potential customers – each word of your content is indexed by search engines to appropriately determine what services and expertise your company provides. Your content tells your story. And it’s so much more than text on your website.