What is content exactly? Content is blogs, infographics, videos, emails, eBooks, social media updates, and the text on your website. Yep, content is everywhere. Which is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content.
Each word of your content isn’t just read by potential customers – each word of your content is indexed by search engines to appropriately determine what services and expertise your company provides. Your content tells your story. And it’s so much more than text on your website.
Today’s content is vastly different than the information we shared ten years ago. At REVITY, we stay on the pulse of current content. We know exactly what type of content will perform best on your website, an affiliate article, your social media page, or in a press release. From product descriptions to relevant blog posts, we can create and edit your content to best represent your business online.
Content marketing creates signals across the web that builds credibility and authority with your audience. In addition to the many SEO benefits of content marketing, it can be used as a means to connect on a level with your customers that other digital marketing can’t.