Marketing: Why We Don’t Believe in “One-Size-Fits-All” Marketing Strategies

Why We Don’t Believe in “One-Size-Fits-All” Marketing Strategies?

There are some principles to marketing that are universal; however, marketing strategies aren’t one of them. 

You’re not going to get far in today’s business climate without a responsive and functional website and a basic brand identity. But beyond the absolute basics, your marketing needs are highly personal to your company and what you offer.

Far too many marketing agencies find a few strategies they feel comfortable with, and they deploy those for all of their clients. Some may be satisfied with this blanket approach—but REVITY isn’t. We don’t believe in that “one-size-fits-all” approach to marketing. Let’s break down exactly what REVITY believes and why.


True Knowledge About Marketing Strategies

The first element of business marketing is actually knowing what marketing is and how it works. Marketing is, essentially, finding a way to get your product or service to the right people (or converting viewers to become the right people) who will buy. By definition, marketing needs to be highly customized and self-aware.  

A standard, one-size-fits-all approach is indicative of a marketing strategy that isn’t comfortable with modern updates to the world of internet presence and advertising. REVITY believes in a comprehensive and adaptive approach that reflects our true mastery of all modern strategies. That’s why we offer our clients the following digital marketing services:

  • Email marketing
  • Website creation 
  • Social media (organic and paid ads)
  • Search Engine Management (Pay-per-click)
  • Print & visual advertising
  • Retargeting
  • Link strategy
  • SEO
  • Animation, video, and other multimedia
  • Content marketing 


Custom Marketing Strategies are King

The second reason that general marketing is ineffective is that marketing relies on the customization of branding, audience, messaging, and delivery. Let’s take a closer look at these four areas:


Branding: What’s your company’s specific identity? What do you offer? What’s your tone? You need to solidify your brand and image before you figure out any messaging or audiences. We believe marketing should work side-by-side with you to uncover your unique values and identity as a business.

Audience: You want to sell to everyone, but the reality is that you have a target audience. Who are they? It would be best if you narrowed your focus so that you can create better messaging and reach more success with your marketing strategy, and we help you find it. 

Messaging: Once you know who you are and who you’re selling to, then you can create highly customized messaging. The term “messaging” refers to how a business talks about itself and its value to its customers. Related to positioning, your message is an approved set of key points your organization uses to communicate about their product or service with their predetermined target audience. You might need to produce helpful content, or perhaps something more eye-catching and viral. With customized marketing, we can help you determine exactly what you need to share—and how to share it. 

Delivery: The way you present your business to the world is important, and you have many, many options. Marketing should be highly customized to all the above considerations and then carefully delivered in a way that maximizes your message. For some businesses, social media and email marketing are key to getting your brand out there. For others, the best approach might be boosting your search engine results with SEO practices. 


Your Marketing—Your Way with REVITY Marketing Agency

Our marketing teams specialize in a wide range of services that get your product or service exactly where it’s meant to be to produce real results. So no, “one-size-fits-all” is not the way we do business. At REVITY, we believe in finding solutions that spell success, no matter your goals or budget. If you’re looking for an agency that is all about doing marketing in your best interest, REVITY is the way to go. We serve companies big and small, local and worldwide. Are you ready to take your marketing strategies to the next level? Contact us today to see what we can do for you. 

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Jarrett Webster

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