Marketing


The Importance of Having Variety in Your Content

Creating content is not just writing articles, blogs, or opinion pieces; it’s about using a diverse set of tools to reach your audience. Dividing content into parts is nothing new. Do you want your content to entertain, educate, persuade, or convert? If all four aren’t your goal, they should be since your visitors represent four stages: awareness, interest, desire, and action. Matching the four parts to the four stages is key to reaching your target audience. Let’s see what it takes to get your visitor from the first stage to the last......

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