The internet is ever-changing, but it looks like emojis on social media are here to stay. Here’s how you can use them in a professional way.
Where Did Emojis Come From?
A picture is worth a thousand words, and that’s why humans have been using pictures to communicate since the beginning of time. Emojis first evolved from emoticons, a concept developed in 1982 by Scott Fahlman, who suggested that certain text-based symbols could be used to convey a message. The concept evolved throughout the 1990s and early 2000s into the 12-by-12 pixel design we now know and use today.
Why Use Emojis?
It may seem like you don’t need to use emojis; however, correctly using emojis has been shown to boost engagement. A recent study by Quintly found that Instagram posts with emojis in the caption had 47.7% more interactions than those without, and emails with emojis in the subject line had 29% higher open rates than those without. Emojis hold your audience’s interest, can help you appear more relatable to them, and make boring posts more fun and colorful. It’s clear that using emojis can boost your engagement with your audience, so how can you use them correctly? Keep reading for our best tips.
Rules of Thumb
If you’re going to use emojis, it’s vital that you use them properly and not in a laughable or incorrect way. Here are our rules of thumb for proper and professional emoji use:
1.Don’t Overdo it
Using too many emojis on social media can look childish and unprofessional. The message you are trying to convey can get lost in the shuffle, so it’s best to carefully choose only one to three emojis per Instagram caption, tweet, or blog post.
2.Get a Second Opinion
Although most emojis seem straightforward, some have hidden meanings or contexts. That’s why it’s always best to get a second set of eyes on your caption or blog post before you hit post so you can avoid putting out the wrong message by accident.
3.Avoid Inappropriate Use
Be mindful of the subject matter that you’re posting about. If you’re discussing a serious or sad topic, using emojis may not be the best form. Using emojis in an inappropriate situation can make your audience think that you are taking the situation lightly or even mocking it. Although using emojis can increase your engagement, there are times when the best way to convey your message is through plain text.
Let REVITY Marketing Agency Help
If you are trying unsuccessfully to use emojis on social media, you need expert help. Don’t waste any more time and contact REVITY Marketing Agency. At REVITY, our social media specialists masterfully create social media posts that get your message across in a professional and productive way, so you can focus on running your business. Reach out to us to get your free proposal and see what REVITY can do for you.