Which Social Media Platform is Best for Your Business?

When creating a social media strategy, you might ask which social media platform is best to reach your audience and best market yourself.

Today, we’re going to take a closer look at three of the most prevalent platforms and get a better understanding of who uses what so you can make the right decisions for your business’s marketing strategy.


With about 1.9 billion daily active users and close to 2.9 billion monthly active users, Facebook has become an essential platform. Facebook allows users to create business pages representing your brand that your customers can ‘like’ and follow to keep up with your posts. You can also pay to boost your posts, which will increase your reach. These paid posts can be targeted to reach specific demographics and audiences.

One of the many benefits of using Facebook to reach your customers—Facebook covers almost all demographics. Facebook users come from a wide range of ages, ethnicities, locations, etc.

Update your Facebook page regularly. Interesting and unique content curated to attract and engage your targeted audience will increase your following and grow your revenue.


As an image-based social media platform, Instagram is very visual. Each post requires a picture that catches the eye of a viewer. Accompanying that image, you can have a text description that can include hashtags, geotags, and other tags, but you cannot use links in your text (as you can on Facebook). Still, instead, you can direct followers to your bio, where clickable links are allowed. 

Instagram has nearly 1-billion active users. Users on Instagram tend to be more engaged than other platforms. It’s close to a 50/50 split between males and females as to who uses Instagram more, and it’s reported that 90% of Instagram users follow at least one or more brands on the platform. 71% of U.S. adults between ages 18-29 are active on Instagram, whereas 72% of teens in the U.S. are also active users. 

Something that Instagram holds over other platforms is that it’s a hub for all things influencer marketing. If you’re looking for influencers to promote your brand, Instagram is the place to be. Paid ads on Instagram tend to be more expensive than those on Facebook, but they are also very worth it as long as your audience resides on the platform.


Twitter features short posts of 280 characters. 353-million active users view this quick content. 80% of Twitter users live outside of the US. Of those who live within the US, most Twitter users have an above-average income as 30% of Americans who earn 70k or more use Twitter and 45% of Twitter users have college degrees.

The fast-paced and short content can be beneficial for interacting with your customers. Many turn to Twitter to communicate with businesses—in this way, it can be a very customer service-based platform. Twitter is not one of the platforms that many companies use for paid ads. While some businesses boast good results, many companies opt out of Twitter ads and use the platform for more direct contact. 

Another thing to consider is that Twitter is the platform many people turn to for their news. According to our Social Media Department Head, Kellie Hack, “Twitter is a conversation generating platform; if you are a thought curator and you are sharing new ideas related to your industry, you’ll likely see good results.” 

Choose REVITY Marketing Agency for Your Social Media Strategy 

Are you ready to boost your marketing strategy by picking the right social media platform? Let REVITY help! We offer our services across most social media platforms, and we will dedicate our resources to turning out revenue-creating content and results.
We are a full-service digital marketing company that serves clients across the globe, so visit our website for a complete list of our services and contact us today to get your free marketing proposal.

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Jarrett Webster

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