Email marketing can be a very effective form of marketing when done right. So, how is your email click-through rate looking?
If you notice that your click-through rate isn’t quite hitting the mark, try a few of these tips to make the most of your efforts and reap the rewards.
1. A Catchy Email Subject Line
The subject line can make or break your email. It will be the first thing your customer sees. Use short, quick, and catchy phrases to ensure it doesn’t get cut off.
2. Offer an Opt-In Option
Your email click-through rate will increase if your subscribers actually want to read your emails. If you’ve found that your rate is exceptionally low, offer a double opt-in option when people sign up, giving them a chance to be sure that they want to be hearing from you.
3. Utilize the Preview Text
As an SEO expert would use the preview text for a search engine, you can boost your chances of getting your email open by using the preview text of an email. Give a simple sample of what content they would find in the email without giving up vital information. Make sure that they need to click to get answers but give them a reason to click!
4. Format Your Email Better
The formatting of your email will significantly impact how much and which portions of the email get read. Avoid long blocks of text; break it up with subheadings, pictures, lists, graphics, etc. Making your emails more reader-friendly is a sure-fire way to get people actually to read your email and click through to learn more.
5. Content, Content, Content!
Nothing will beat high-quality content, especially when it comes to your email click-through rates. Make sure that you are sending out information that people genuinely want to read. Spamming inboxes with every single thing that’s going on in your business will not profit you. Send out well-curated content that will leave the readers wanting to hear more from you.
6. Time It Just Right
Many email subscription services will allow you to schedule your emails to send at prime time. There are certain times of day when people are more likely to read emails than others. Figure out which times and days are best for your audience and utilize that information when sending emails. WordStream suggests that it’s best to send your marketing emails during the workweek and do it in the morning (8-10 AM). But we recommend conducting your own A/B testing to understand the behaviors of your audience better.
7. Don’t Spam
No one likes a spammed inbox. One of the most common reasons for unsubscribing or for just mindlessly deleting emails is spam. One of our Automation and Email Specialists, Emma Nelson, advises that a great way to avoid spam is to segment your audience and only send relevant content to said segments. For example, if you’re working for a hunting, fishing, and camping company, and you notice there’s a segment of your audience that is only interested in camping, avoid sending them emails that are exclusively about the other two topics. Otherwise, they may mark your emails as spam and unsubscribe.
8. Clean out Your Email List
Some of the email addresses on your subscriber list may no longer be active emails, or they may not be reading your emails. Go through your list, clean out addresses that are no longer profitable.
9. A/B Test everything.
If something isn’t working, test it out. Why isn’t it working? The first step to solving the problem is identifying it. When sending out an email, try sending the same email with two different subject lines. Or the same email with two different formats. Identifying the best way for you and your business to communicate will lead to more effective email marketing. It’s important to note that if you notice multiple things that are not working, don’t try to test them in a single email. Focus on one issue at a time.
10. Clear Call to Action
Including a simple and clearly stated call to action in your subject line, preview text, and email will lead to action. Giving too many steps will likely deter people. Make it as easy as possible for them to act.
Do Your Email Marketing with REVITY Marketing Agency
If you want to see higher email click-through rates, REVITY has your back. We’re a digital marketing agency equipped with a team of email and automation experts that have the know-how and experience to get results and drive revenue in your business. Ready to learn more? We happily serve clients worldwide, so contact us today to learn more about our services and our outstanding team!