Social media is really a necessity for any business these days. It’s a powerful marketing tool—for better for worse. How you use your social media greatly impacts how your business is viewed and how it grows.
Your internet presence gives you the opportunity to interact with your followers, gain visibility, and share your product. Social media is a form of marketing and communications that is often misused.
1. Posting Too Many “Salesmeny” Posts
No one likes to feel like they are being sold to. Being inauthentic with your audience and only pushing marketing posts at them will not go over well. If everything you’re posting is just about what you are trying to sell, you aren’t likely to gain or maintain your audience. Post content that is relevant to your viewers. Posts are not helpful to you if they don’t get engagement. When you push too strongly on the marketing side, you’re much less likely to get engagement.
2. Using Hashtags Wrong
When you use a hashtag incorrectly, it doesn’t help you and it makes you look back. It’s so painful to see a company using irrelevant and awkward hashtags. Before posting, search to see what that hashtag is used for to avoid posting a hashtag that may have another meaning.
3. Too Much Posting
If you are posting too much, people are more likely to unfollow or even just “hide” your posts. You do want to be consistent in your posting, but no need to post every hour. Daily is usually the better route to go. The goal with social media is to connect you with your audience, not annoy your audience.
4. Not Staying on Brand
Though you don’t want to only push marketing content, posting irrelevant material that does not represent your business or relate to your audience will do you no good. Stay on brand, remember what you are representing and the message you want to send when you post. Don’t worry too much about creating “viral” content. Post quality content consistently, and you’ll reap the rewards.
5. Forcing Connections to Current Events
Don’t try to relate your content to something it clearly doesn’t relate to. Your post doesn’t need to content to the latest trend or an unrelated event that everyone is talking about. Stick to what you know. Give something valuable to your followers without worrying about how to connects to current events.
6. Ignoring Your Audience
This one can take on a double meaning. One mistake with ignoring your audience include not responding to comments. Even if they are negative comments, you should respond in the best way possible. Responding to comments will humanize you. The other meaning of ignoring your audience, include not posting content that is relevant to your followers. Your audience is your demographic. Post what they want to see to keep them around and get them engaged.