Tag: Lead Generation

Paid Advertising 101

Lost in the world of paid advertising? It can be a lot to compute. Today, we’re sharing with you a few key methods to paid advertising to help you maneuver your way through the digital marketing world. Pay Per Click (PPC) PPC ads are paid for only when they are clicked on. One of the benefits of this form of advertising is that you do not pay if nobody clicks on your ads. The price will vary based on the marketplace value of the keywords or expression you are targeting—calculated by the......

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