In today’s world, a large percentage of our lives takes place on the internet. For that reason, Google understands the importance of protecting their users. In an effort to make the internet more secure for all of us, Google announced that all unencrypted websites will be flagged.
Essentially, this means that if you do not have an SSL Certificate, your website’s url will display a ‘Not Secure’ in red. If your url displays this, it is likely that it will discourage individuals from visiting your website.
An SSL (Secure Sockets Layer) creates an encrypted link between a browser and a web server. Without an SSL Certificate, you can’t be sure that all data passed between browsers and web servers will remain confidential.
SSL Certificates protect your card numbers, passwords, and other important information by making the information unreadable to anyone other than the recipient. This in return helps ensure that both your companies and clients private information will remain hidden from cybercriminals.
Ultimately, having an SSL certificate will help grow your company and bring your customers comfort in knowing you are a brand they can trust.