Long-tail keywords are the foundation of an effective SEO strategy, so you must know how to appropriately use them to benefit your business.
These keywords account for 80 percent of all web searches, and search engines are how you generate traffic to your website. As such, the impact long-tail keywords can have on your business is too significant to discount.
What are Long-Tail Keywords?
Long-tail marketing was coined by Chris Anderson in his book The Long Tail. The term refers to longer and more specific keyword phrases that visitors are likely to use while searching online. They’re less common than head keywords and focus more on a niche.
Using these keywords can help your SEO strategy in multiple ways.
- They Can Help You Compete for High Rankings
Since head keywords are more popular, they drive high search volumes and more competition.
It can be much easier to rank on the first page of search results for a long-tail keyword. High-quality content is important, but without an audience, your posts become irrelevant. By incorporating more specific keywords, your content will be more accessible, helping you step ahead of the competition.
- People Search Using These Keywords
Most people don’t search using single keywords. Instead of searching for a simple phrase like “daily vitamins,” people are more likely to input more specific queries such as “What are the benefits of daily vitamins?” Google aims to give the best results based on the exact information that is entered. A substantial amount of Search Engine Optimization is about tailoring your online presence to fit the search terms your potential customers are using.
- They Generate Higher Conversion Rates
The average conversion rate for long-tail keywords is significantly higher than that of head keywords. Although these keywords are less used, the guest that finds your website using them is more likely to buy your service or product. By being precise, your site will have a better chance of containing exactly what users are looking for. It might take some time, but the payoff will be substantial in the end.
- They Help You Optimize Your Blog Strategy
Blogging has become one of the most valuable components of optimization strategy. These keywords should be used in your website’s content as well as your blog posts. In doing so, you’ll have a higher chance of ranking higher on search results pages. To be effective, these keywords need to be used within the context of the URL, title, and body text.
Rank with REVITY Marketing Agency
Using long-tail keywords is just one of the many components making up a successful marketing strategy. At REVITY Marketing Agency, we offer personalized search engine optimization strategies that will improve your search engine rankings. We can optimize your website, content, product listings, and keywords to effectively boost your business. Our team is equipped with the leading SEO tools to help you achieve your goals and grow your business.
Find out how your business can benefit from our services today!