Social Media Marketing: A Basic Step-By-Step Guide

With over 4.2 billion social media users worldwide, implementing social media marketing is critical for your business to succeed.

Today, we’re breaking down the essentials of social media marketing to help you realize the benefits it can have on your business.

1. Set Goals That Align with Your Business Objectives

The first step to creating a winning social media strategy is to establish your objectives and goals. To do this, consider your business objectives and how social media can help you meet them. According to S.M.A.R.T. goals, each of your ambitions should be:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-based

Here is an example of a S.M.A.R.T. goal in regards to social media marketing:

“We will use Instagram to boost audience engagement and increase sales by five percent by the end of the quarter.”

2. Learn About Your Target Audience

Knowing who your audience is and what they want to see from your account is essential. When it comes to a target audience, you should information such as:

  • Age
  • Income
  • Location
  • Interests
  • Job title
  • Languages they speak

You can collect this material by creating audience personas and gathering real-world data. Performing social media analytics helps you receive valuable information about your followers and how they are connected to your brand.

3. Research Your Competition

Most businesses use social media for marketing purposes, so use this to your advantage. Your competitors are probably on social media, so research and learn from what they already do. Conducting a competitive analysis will help you understand what your competition is doing to attract new audiences. You can also engage in social listening to monitor channels for mentions of your brand, competitors, products, and more.

4. Create Engaging Content

Now that you have your strategy ready to roll out, it’s time to create exclusive and engaging content that will give your viewers a strong reason to follow you. Here are a few keys to creating high-quality content:

  • Be original and unique
  • Create real-time content
  • Share informative infographics
  • Thank your followers
  • Listen to their feedback
  • Use popular hashtags
  • Utilize humor

5. Create a Social Media Content Calendar

After you have created content to share, you should create a posting schedule. Having a plan will help you reach the maximum impact of your content. Your content calendar should plan for the type of content you will share, dates and times you will publish on each network, and any other social media activity you will participate in. This will help you determine the right content mix that reflects the mission statement you’ve created.

6. Analyze Your Results

Each social network shares analytics that will help you track your visitors. Use these performance metrics to evaluate if your strategies are working. If not, re-evaluate, test, and try again. Surveys can also be a great way to find out how well your marketing strategies are working.

Improve Your Social Media Marketing Strategy with REVITY Marketing Agency

If you want to take your social media marketing strategy to the next level, REVITY’s marketing experts are here for you. Our social media advertising services are proven to accelerate growth. By advertising through social media, 100 percent of our clients have seen results.Reach out today to discover what we can do for you!

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Jarrett Webster

Jarrett Webster

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