Google Now Requires SSL Certificates
In today’s world, a large percentage of our lives takes place on the internet. For that reason, Google understands the importance of protecting their users. In an effort to make the internet more secure for all of us, Google announced that all unencrypted websites will be flagged. Essentially, this means that if you do not […]
How Often and What Should You Be Posting?
Social media is one of the most powerful tools in your marketing arsenal. But can there be too much of a good thing? When it comes social media, how often and what should you be posting? Using social media correctly is a free website optimization technique that you can’t afford not to take advantage of. The […]
Why Following Up With Leads is Important
Generating leads is an important aspect of digital marketing and is a unique avenue when it comes to creating sales. With other marketing approaches like SEO or website optimization techniques, you are trying to make your website stand out among the competitors. If you have a lead, the potential client has already come to your site or […]
SEO Page Titles: Best Practices
As you work to improve your search engine optimization, one thing you’ll need to spend some time on is your SEO page titles. What exactly is your SEO page title? Also called a title tag, it is the first thing that comes up in the search results. In fact, not only are title tags important […]
Why Look Into Video Marketing?
They say a picture is worth 1,000 words, but words are often easy to skim, skip, and even ignore. And in a digital age where there are never-ending sources of content and words, the competition is fierce. That’s why picture are so important. And what could be more important or influential than a picture? A video. If […]
LSI Keywords: How They Can Help Your Content
Keywords are a priority for your website and for site optimization. When they are used correctly, they are one of the best things you can do for your business when it comes to basic search engine optimization. So what about LSI keywords? LSI keywords, or latent semantic indexing keywords, are keywords that related semantically to your primary keywords. […]
How To Make An SEO Checklist
Are you looking for how to best optimize your website but aren’t sure where to start? You’ve come to the right place. As you begin to learn SEO it’s easy to feel overwhelmed. Wouldn’t it be great if you could have some sort of top 10 SEO tips, but tailor made for you and your […]
How To Interact With Your Followers On Social Media
It’s no secret that social media can be a great source of power for your business, especially when used correctly. A large part of that success and power comes from the users of social media. The only problem is, maybe you’re not sure exactly how to interact with those who interact with you (or those you hope […]
Good Content Outline
Every business owner wants to increase traffic to their website. One place to start is to learn SEO and other website optimization techniques. While those things are important, there is one way to help optimize your website that is of equal importance — quality content. Besides things like keywords, social media use, good analytics, and knowing your […]