They say a picture is worth 1,000 words, but words are often easy to skim, skip, and even ignore. And in a digital age where there are never-ending sources of content and words, the competition is fierce. That’s why picture are so important. And what could be more important or influential than a picture? A video.
If you’ve ever thought to yourself, “Why look into video marketing?” it’s probably because you see the potential that it has; video marketing can be a very powerful marketing tool and improve site optimization. You can make the most of your marketing campaign by investing in video marketing.
Variety of Videos
If you’re new to video marketing, you should first know that there are a variety of videos that can be used to catch and hold your potential-customers’ attention. While traditional videos still have their place, you can also use many new video strategies.
For example, live video is a great way to engage audiences on your social media websites. When you use live videos, audiences are more likely to stick around and watch than they are something that is pre-recorded. This gives you more time with the microphone to give your message. Virtual reality videos are a newly-emerging trend that would be wise to jump on board with and give your audience something new to improve engagement.
And, why not give your audience multiple views with 360 videos? This can also help increase engagement and is a type of video that will set you apart from competitors. As you know from your search engine optimization basics, optimizing websites is largely done by creating quality content. As you include a variety of videos, you can accomplish your SEO goals as well as give your audience enjoyable and intriguing content.
Get Ahead of the Competition
Whether you are using video marketing or not, your competitors are. More and more businesses are utilizing video marketing. Keeping up with your competition alone is reason enough to look into video marketing. Not only are they using videos, but they are seeing their successfulness and pouring more resources into that aspect of their marketing strategy.
Videos are becoming more persuasive, and more and more are leading to an increased ROI. Besides that, you can also use your video marketing as an informative tool that will give you more authority and respect within your niche.
An Untapped Market
You know how to do SEO, and you feel you have a pretty good handle on your SEO. While Google is number one when it comes to search engines, YouTube is number two. This means if you’re not taking advantage of video marketing, you are missing out on an completely untapped market.
There are billions of users who are consuming video right and left. If you look into, and incorporate video marketing into your digital marketing campaign, those users could be watching your videos. From there, you can create more interest in your brand, draw viewers to your site, keep them there, and ultimately create sales.