LSI Keywords: How They Can Help Your Content

Keywords are a priority for your website and for site optimization. When they are used correctly, they are one of the best things you can do for your business when it comes to basic search engine optimization.  

So what about LSI keywords? LSI keywords, or latent semantic indexing keywords, are keywords that related semantically to your primary keywords. LSI keywords are related to, and compliment your carefully chosen primary keywords based on the context of a those keywords.

Now that you know the definition of LSI keywords, how can they help your content?

First, they allow digital marketers to optimize their content, and thus their website, through semantics. Besides creating quality content, you know you need to have quality content that revolves around keyword or keywords. With LSI keywords, you create even more quality content by adding in those additional LSI keywords. In fact, Google and other search engines look for these supplementary keywords (known to search engines as Latent Semantic Indexing keywords.)

Google has been open about the fact that their goal is to create the best search experience possible for users. This means giving users what they want in a search based on an LSI algorithm. Google tries to match search results with users for the best possible fit.

But what does this have to do with your content and optimizing your website for search engines? Well, as Google recognizes your keyword or keywords, it’ll use them to rank your website by how relevant it believes your site is to a user.

As Google further recognizes your LSI keywords,  Google will now see your content as even more relevant. (The LSI keywords usually show up as the highlighted words in a search result description).

The more relevant Google thinks your article, blog post, or website is, the higher it will rank in the search engine results. It is one of the very powerful website optimization tips that should be a priority for you in your marketing goals.  

There are many free ways to generate LSI keywords. First, you can try Googling your primary keyword and looking for related keywords. You can also try free website optimization resources that allow you to input a keyword and receive generated LSI keywords. Once you have them, LSI keywords are great to use anywhere you can in your blog posts.

As you begin using LSI keywords, make sure you’re using your primary keyword(s) correctly.. In order for your LSI keywords to work well for you, your keywords need to work first. If you need help you can use a Yoast plugin, or if you use WordPress, try an SEO by Yoast tutorial. Of course, you can always look into hiring a professional SEO consultant to make sure you are making the most of your keywords and LSI keywords.

And besides using LSI keywords anywhere you can in your blog posts or on your website, try using them in your meta description. Take advantage of keyword and use both your primary keyword and LSI keyword to help your content and improve your search engine optimization.

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