SEO Page Titles: Best Practices

As you work to improve your search engine optimization, one thing you’ll need to spend some time on is your SEO page titles.

What exactly is your SEO page title?

Also called a title tag, it is the first thing that comes up in the search results. In fact, not only are title tags important for people searching the web, but also for the robots that choose how high your page is going to rank in those search results.

It’s important that you master this search engine optimization basic so that users will know what to expect when they find your page and proceed to click. It’s also important because your title tag it will determine how high your page will rank. Here are some of the SEO page title best practices that you can easily put to use.

There are a few factors that will help you with your SEO page title best practices and they are the length of the tag, the keywords, and a few other tips to entice site visitors.

First, the length of your page titles should be between 50 and 60 characters. If your title tag is too long you may get cut off, which will not give you the cliffhanger suspense you may think it will. Keep in mind as you write your page titles that capital letters will take up more character space than lower case letters.

If you want to see a preview of your page titles, there are free sources online that can help. A yoast plugin can give you a preview before it’s published. There are also other free website optimization tools available online.

One of the basics when it comes to search engine optimization tips are keywords.

Once you’ve got the length of your page title down, you’ll want to use the right keywords to help boost your SEO.  Choose the most relevant keywords that you want to rank for your title.

If you’re not sure which keywords are most desired or relevant, it may be worth considering an SEO consultant. An SEO consultant service will not only help you with your SEO page titles but with all other aspects of SEO.

As a business owner, it may be too much to learn how to do SEO and keep up with all of your other responsibilities. If it makes sense for your situation, hire some outside help.

To help entice site visitors to click on your link and to help it rank higher, you’ll want to try to use unique titles. You want to set your site apart and you can do this by giving each page a unique title.

You should also aim to use action words in your title. Words like “make,” “go,” “learn,” etc. give you a better chance of users clicking through.

Just as important as using enticing words to make your title more desirable, avoid using stop words like “and,” “but,” or “so” that will slow readers down. You may have to get creative with your writing, but it is possible to avoid them.


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Jarrett Webster

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