Are you looking for how to best optimize your website but aren’t sure where to start? You’ve come to the right place. As you begin to learn SEO it’s easy to feel overwhelmed. Wouldn’t it be great if you could have some sort of top 10 SEO tips, but tailor made for you and your company?
The good news is you can! With some direction, you can gather together search engine optimization tricks to create a map for your business. Here’s how to make an SEO checklist.
Think in Sections
It can be overwhelming to try to create a comprehensive list for all of your site optimization needs. Instead, try breaking those needs down into sections. A good place to start would be your basic SEO, keywords, and content optimization.
When it comes to your basic search engine optimization, you’re going to want to make sure you’re gathering good data so that you can reevaluate the rest of your SEO checklist. This is where some good analytics will come in handy to measure visitor demographics, your traffic, website speed, and things like that.
Setting up a Google Search Console is a great, and free SEO tool to use. Your SEO will also benefit from the yoast plugin if you’re using wordpress.
Keywords are another crucial part of your SEO best practices checklist. You want to make sure you have good keywords that will help bring visitors to your site. Your keyword checklist should include using Google Suggest to find long-tail keywords.
There are other resources you can use to help find your keywords like Google Keyword Planner and Keywordtool.io. There are many other online sources as well for generating and updating your keywords.
The key to creating your SEO checklist for keywords is to try to focus on keywords that have just the right amount of competition; enough that you’ll get the desired visitors but not so competitive that you don’t stand a chance amongst all the other noise.
When it comes to content optimization, it’s important to take a good hard look at your website as you build your SEO checklist with it in mind. Besides including standard website organization techniques, work to make your content accessible from any device, whether that be a smartphone, tablet, or desktop computer.
Explore ways to lower your bounce rate, and always keep your XML sitemap clean and maintained. Part of your SEO checklist should be to take a critical look at your website and address anything that could create a better user experience.
Do you need to redesign the look of your website? Or maybe it just needs to be better organized with a few new added tabs. It may be helpful to ask for feedback from a few selected site visitors.
Creating an SEO checklist is something that you want to be personalized to your website and current position with enough challenges to help keep you moving forward. This can be difficult to do on your own.
To really create a meaningful SEO checklist, consider hiring an SEO professional to get you on the right track.