When you began your business, you likely had to decide if the product you had to sell was something anyone would want to buy. Not only that, but is it something they’d want to keep buying, or something that many people would want to buy?
This is just one example of the importance of knowing your audience. Without it, you wouldn’t know if going into business in the first place is a good idea.
But you’ve made it beyond that point and your business has taken off. As you make adjustments to improve your marketing strategy you may be wondering if knowing your audience is still just as important. It is, and here’s why.
Know Your Direction
One of the most important parts of knowing your audience is the information and power it will give you moving forward in your business plans. Knowing the age, gender, income, interests, and even technological skill level will all play a part in knowing how to best sell your products.
And in today’s world with so much access to information at your fingertips, it’s easier than ever to get to know your audience. This also means that trying to please all audience members is not going to be your best plan of action. Knowing your audience will help you know your specific direction.
Focusing Your Strategy
Once you know your target audience and you have clear-set goals for your business, you are better able to focus your strategy on that audience. As you know your audience you will learn their habits online. This will help you determine if an email campaign will be most successful, or if you should stick to Facebook or Twitter for your advertising.
You will learn whether a funny video will be most persuasive to your audience, or a thought-provoking graphic. Not only does it make your marketing efforts more successful, but your focus will also help you save money. If you know a strategy isn’t going to strike a chord with your audience, you won’t waste the time, energy, or resources pursuing that strategy yourself or paying someone else to do it for you.
There’s almost no end to the amount of information you can learn about your target audience. Not only does this mean success in targeting your audience and overall success for your business, but it also means you have an opportunity to help your customers in a way you may not have been able to before.
As you know your audience’s needs, concerns, and hopes, you can tailor your product/products to meet those qualifications. The better your product solves a problem or makes life easier for your audience, the better your sales will be.
Knowing your audience gives you a peek into what products they are in need of. All you have to do is listen, pay attention, and then meet those needs.
And as you successfully market and sell to one target audience, you have the potential to broaden your reach to very similar target audiences.