Marketing: Defining an Audience

Marketing: Defining an Audience

To successfully market your business, you need to understand and define your audience—meaning the people who are most interested and most likely to purchase your product or service. You might hope that everyone buys your product, but smart businesses understand that the best success comes from focusing your efforts on the most effective targets. 

Even trained entrepreneurs can struggle defining their audience. You might be surprised at the demographics most likely to show interest and lead to conversion for your product, and that’s why you need expert marketing services. Let us help you understand your audience and why it matters. 

Who is Your Audience? 

Your audience isn’t just any person who might see your site, store, or product—that’s far too broad. Your audience is the set of people or companies who can buy your product or service. Essentially you want to focus on those groups who can pay you, or get others to pay you. Your target audience may change from time to time as you look for different angles. Knowing your audience provides a target you can aim for when developing all other marketing and product strategies, so it’s an important first step for growth. 

Defining Your Audience

There are a handful of elements to consider when you’re working to define your audience. Work through the following steps to get a basic idea of your audience. 

  1. What Problem Do You Solve? What does your product or service provide for individuals? Pinpoint the problems you are trying to solve or needs you’re trying to meet and identify individuals or groups who might have them. 
  2. Who is Most Likely to Buy? There might be lots of groups who could use your product or service, but only certain subgroups will buy. For example, your pricing or location can affect who will actually see and be able to purchase your product or service. You don’t want to waste time and money on groups who can’t afford your product or who don’t live within geographic or shipping boundaries. 
  3. Who is Your Target Customer? Once you know a general group, work on creating a hypothetical caricature of an individual customer. Develop all the parts of their identity including name, age, location, job, family status, income, education, and even what type of car they might drive. 
  4. How Can You Reach Them? To truly define your audience you need to go below the surface. Consider what they do for hobbies or to relax on the weekend. What kind of language do they use? What social media platforms do they enjoy? Where and how do they shop? This helps to nail down your audience and create a marketing strategy. 

REVITY Audience Solutions

Our experts know how to zero in on the groups most likely to produce results for your business. We can help you build a marketing strategy that starts with your target audience and ends with growth you wouldn’t achieve on your own. Call today so we can help you find, and reach, your best audience. 

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Jason Ryser

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