No matter what type of business you have, you most likely have a company website. The goal of your website is to either increase your visibility or generate sales.
Ideally, your website should accomplish both. You may utilize advertisements, whether with ads or by word of mouth, to help drive traffic to your site. But there is one easy and cheap (or even free!) way to boost the visibility of your website, and thus boosting sales too. It all depends on how you word things! This boost is easily achieved through SEO or search engine optimization.
Through search engine optimization you can more easily connect with those people who are searching for your services, and ultimately to turn those site visitors into customers.
There are many tactics out there to increase visibility and improve business, but with its effectiveness and simplicity to incorporate be sure that search engine optimization is part of your plan.
SEO gives your website the best possible setup to perform well in an organic search.
Search engine optimization works by incorporating specific and keywords or phrases. When these words are used throughout your website, it makes it easy to find in various search engines. When your website has these keywords it will rank higher whenever those terms are searched. The higher your website ranks, the more visibility your website gets. This ultimately leads to more visitors on your site.
Some experts claim that using search engine optimization can give your website a 15 percent boost, which is incredible! Hubspot claims that when using SEO, 91 percent of businesses saw a return on investment.
Where Should Your SEO Start?
You, like everyone else, probably take to the internet when you have a question that you need an answer too. Many of these questions may have something to do with your line of work and can be solved with the services you provide.
You can most effectively utilize SEO through blog posts with information related to your business. These posts can easily draw those inquisitive searchers to your website. Search engine optimization only makes the odds of them finding your website that much higher!
One tip for making SEO work for you is to get to know your customer. If your website or blog has keywords, you want it to be the same keywords your customers use otherwise your site won’t turn up in a search. You can also get help finding which keyword will work best for your website with free online keyword-finders.
Once you know what these keywords and phrases are, you can implement them several times exactly as they are searched into your website. But keep in mind, SEO can only do so much! Once you have visitors on your site, the pleasing layout and ease of navigating your website should help to keep audiences on your site for as long as possible.
Another way to make search engine optimization work for you is with good content. No matter how easy your website is to search if the content isn’t captivating you will have trouble keeping an audience or getting that audience to come back.
As always, if you have questions about how you can improve your SEO, please reach out to us so we can answer them.