When it comes to search engine optimization, it might be tempting to simply fill your website to the brim with your keywords. I mean, it’s easy to use those words everywhere on your site as much as possible. After all, the more keywords you have the more visible your site will be on a search, right?
While that may be true, if you stop and think about this approach a little bit more, you’ll realize that this isn’t a very smart tactic. Because getting more traffic to your site really isn’t the end goal; ultimately you want to turn visitors to return and turn into customers. Peppering them with keywords isn’t the best way to achieve this goal. If keywords alone aren’t generating business, then what is? We’ll explain why content is king for SEO.
Let’s get one thing straight — not any or all content is king. When we say content is king there are a few prerequisites. Filling you website with blog posts with several thousand words long does not a make successful online business.
What will make a difference to your website is when you can add content of substance and value. Simply reworking the same bit of content to boost your SEO will only leave visitors frustrated.
Create Compelling Content
In order for content to be king along with your SEO, you want to be sure that content is compelling. The blog post or information on your website should be solving problems for your customers. You should be producing quality content that is of value to readers and the internet as a whole. Not only will you feel proud of your work, but you are going to gain credibility with those readers.
You want your content to stand out from other blogs on the web. Readers should not only enjoy reading your content, but they should want to share it too.
Having good content will require time and effort. Your posts can be long or short, but they need to be interesting throughout so that you are able to keep your readers around for as long as possible. (Hopefully long enough to buy your product!).
Create SEO Friendly Content
While focusing on SEO alone won’t make your business successful, neither will focusing solely on content. You can have the best blogs in the world but if no one is able to find it and read it, it won’t make a difference. True success lies in having a good balance of both.
The content on your website should have a purpose. Your content and your keywords should be relevant to what you want to sell. They should make sense for your target audience! When they do, you will be more successful. As you create your compelling content, use your keywords strategically and sparingly. You’ll want to make sure you use your keywords somehow in your title. Next, try to use the exact phrase just once or twice, and a variation once or twice.
As you successfully learn to create quality content while optimizing search engines, you will find that content is absolutely king for SEO.