So, you want to join the ranks and start with SEO, but you’re not sure where. The good news is you’ve found this article! Keep reading to learn more.
We may have just said that the good news is that you found our article, but the best news is that you don’t have to be an expert to make your website more visible and searchable. But you might wonder where to start when it comes to SEO? Here are a few things to consider as you get started.
As you probably know, SEO stands for Search Engine Optimization. It basically makes your website rank higher in search engines and their results, which means your website is more visible. All of this leads to more visitors to your website and, hopefully, achieving your end goal of drumming up more business. But before you dive too much into SEO and improving your digital marketing, you need to do a little research.
There are tons of great resources to help you learn and understand SEO. One of the first things you should do is do some research and learn as much as possible. Start with the basics and work your way toward more complex practices. The better you’re able to master the basics, the more successful your site will be. Some great resources to familiarize yourself with this marketing practice are MOZ and the Search Engine Journal.
Research is an essential part of SEO because search engines are always looking for something different and changing their algorithm. Give yourself the best chances of moving up your website rankings by taking some time each day to learn about SEO best practices, what has changed, and what experts anticipate in the field.
One important aspect to starting with SEO is having and using keywords. It works when you choose a keyword or key phrase – they’re the words that you hope your target audiences are searching for. When they are searched and live on your website, it will bring your website up higher in terms of relevance.
But it’s not just about having keywords. It’s about having good keywords. To choose them, you need to know the audience you want to attract and know their online habits. It’s then up to you to choose something relevant enough to have search results, but not too popular that you have too much competition.
It’s easy to get carried away with keywords and think that a few are good, so several are better. That’s not always the case. If you overdo it, you can do more damage than good! You might hear the term keyword stuffing; it’s a practice you should stay away from; with keywords, less may not always be more, but more than necessary can definitely get you in trouble. Between 3-4 uses of the keyword within a 500-word article is industry standard.
SEO Is More Than Just Words
Besides keywords, when you start with SEO it is also about building a website that is optimized for searches. It’s essential that you have an individual page on your website to focus on its own set of keywords and have its own apparent theme.
You’ll want to create different categories for the most important keywords on your website. In turn, this will help you maximize each page’s relevance, rather than using several different keywords on one main page. As you break down different categories and keywords within your business, it also allows you to get more specific, which also helps your website become more relevant according to search engines.
Know That It’s More Than Just SEO, and REVITY Marketing Agency Can Help
When it’s time to start with SEO, it might seem fairly simple at first, but it could take up more time than you previously thought. Proper SEO practices also include content writing, website development, and lots more research. We know it’s not rocket science, but it sure can eat up a lot of time for a business.
That’s where we come in. At REVITY, we specialize in digital marketing services, including all things SEO. With us, you’ll see your website rank higher in the search results as we continue our proven efforts to grow your business. We provide our marketing services to businesses big and small around the globe, so if you’re ready to start with SEO, contact us today!