If you’re trying to build your business, blogging should be apart of your marketing plan.. Before dismissing the idea by assuming that blogging isn’t really that effective, consider the potential it has. Blogging is an easy way to connect with potential customers.
As you share relevant and helpful information, you begin to establish trust and authority.
Blogging is a great way to boost your SEO. It is the perfect place on your website for quality content. You can create dialogue between customers. It gives you an opportunity to be creative or think outside the box. And it is a great opportunity to link to your social media site and to other local businesses.
The possible benefits of a blog go on and on. Now that you’re on board, where and how do you start with blogging content?
Here are a Few Helpful Tips About Blogging Content:
#1. Where to Start
First, you’ll need a blog. If you’re good with code you may be able to build your own. If not, there are plenty of resources online to help guide you through the blog-making process. If you want to get serious about your blog, hire a professional to build an attractive blog that will help bring in the views.
As you create your blog, be sure you have your “about” and “contact” information in an easy to find location. Of course, you want to make sure you have your products are easy to find as well.
#2. How to Start
Now that you’ve created the backbone of your blog, it’s time to begin writing. But how? The key is to produce good content, and to produce it often. How often will depend on your marketing goals, but it could be anywhere from daily, a few times a week, a few times a month, or monthly. Good content will be content that is interesting to your readers, provides new or unique information, solves problems, or elicits emotion, thoughts, or action.
But how do you come up with good content topics? There are several ways.
Take time to brainstorm. Think about the blogs you like to read. What works for them and keeps you coming back for more? Get together with your marketing team, friends, or other industry professionals and brainstorm content ideas for your blog. Sometimes thinking out loud with several different individuals can bring out some pretty good ideas.
Try getting feedback directly from your customers and readers. What are they interested in? What would they like to know more about? When you get input from your audience you’re sure to get some no-fail content ideas.
You can also invite a guest blogger to add some new perspective and voice to your blog, or interview industry professionals.
Lastly, if creating stand-out content is too daunting, it is well worth it to hire a professional content writer to produce blogs to keep your customers engaged. This will allow you to focus on other aspects of your business while still reaping all of the many benefits blogging has to offer.