The start of a new year means new goals and a new approach to SEO; to get started, you’ll need to know some of the best SEO tools for 2023.
We use a host of tools here at Revity Marketing. While there is overlap between the function of some of these tools, many of them have specific functions that don’t compare to their competitors.
Here are some recommendations for top SEO tools to ramp up your digital marketing strategy for 2023.
Google Suite for SEO
Google is the most powerful and influential company in the SEO industry. Most of the top SEO tools used by professionals are geared towards interacting with the mysterious Google algorithm to help companies achieve results on the top page of search engines.
In addition to being the platform that companies rely on to attract new visitors, Google runs several tools that can help companies monitor and improve their searchability on Google.
Google Search Console
If you are going to run a website, you need Google Search Console. There is no better tool for helping you optimize your website for SEO.
Google Search Console helps you on the back end of your website. It will help you diagnose your technical problems and give you instructions on working around them.
This tool will tell you when Google finds problems with your website and where those problems occur, making it your best tool for maintaining your website.
Once you have established everything technical with your website, you need to optimize it to interact with users. Google Analytics is a great tool that can help you learn about your website users to optimize your site and its content for them.
Google Analytics can tell you things such as:
- How many people visit your site.
- How many new people visit your site.
- How people are finding your site.
- How long people stay on your site.
- Which pages are most popular for visitors.
These insights can help you determine what website visitors find the most useful. With this information, you can continue to test new content and tools that will bring traffic to your website.
Google Page Speed Insights
If you want to take a quick read on the vitals of your website, you have no better friend than Google Page Speed Insights. This tool will tell you how fast your website runs, where errors occur when loading your website, and what you need to do to make your website load faster.
As Google prioritizes websites that load fast, Page Speed Insights is an invaluable tool for finding ways to improve your website.
For a website to be considered valuable, it needs content that is being searched. Google Trends is the tool that shows what search queries are getting the most traffic.
This information can tell you what people want to know and where they are when they search. This can help you adjust your content marking, product production, or target areas for various products and services.
Google Keyword Planner
Google Keyword Planner is used in close conjunction with Google Adwords. This tool uses elements in Google Trends and breaks them down into measurable data, which can help you find the keywords most relevant to your website and industry.
Keyword Planner is an excellent tool for finding the best keywords to help your website rank at the top of search results.
Outside the Google suite, there are a vast number of tools that can help you maintain your website and optimize it for search engines. Here are some of the best tools we use and recommend for you.
If you are unfamiliar with Neil Patel, he is a celebrity in the SEO world. He owns an SEO company that manages SEO reporting tools. The tools he owns are some of the best there are.
Ubbersuggest is one of the most popular keyword research tools. The data this tool provides is often more specific than Google Keyword Planner. This tool can tell you how hard it will be for your website to rank for certain keywords so that you can adjust your marketing strategy accordingly.
It also gives keyword recommendations based on a small list of keywords you provide or a quick analysis of your website done by Ubbersuggest. For good keyword planning, use Ubbersuggest.
If you don’t know where to start managing your website’s SEO, SEMrush is one of the best SEO reporting tools. SEMrush is a one-stop shop for everything related to SEO. Its strength comes in the way it can help you manage the content on your website, though its program is great for a quick read on the technical health of your website.
SEMrush will help you create SEO-optimized content for your website, analyze your paid ads, and manage your social media profiles.
Comparable to SEMrush is Ahrefs. Where SEMrush specializes in helping you with your content, Ahrefs is especially good at helping you with backlinking, an essential SEO strategy.
Ahrefs has many tools that can help you improve your website. Its functionality is geared towards helping you on the more technical side of SEO. If you are in a highly competitive industry and need one of the best SEO tools available to help you keep up with your competitors, Ahrefs has a suite of right tools for the job.
The name sounds questionable, but the tool is handy. SpyFu is exceptionally good at analyzing your competitors to see how your website compares to theirs. If you are being outperformed in your industry, you don’t need to launch a corporate espionage mission to find out why. Just use the information your competitors already make public!
Do you want better information on the traffic that makes it to your website? Keyword Hero makes it possible to categorize users who come to your site.
Keyword Hero helps you discover what works on your website by giving you search results based on the keywords you are using on your website. This kind of information can help you zero in on what is bringing traffic to your website so you can expand on what works and what doesn’t.
Moz Keyword Explorer
Do you need a quick analysis of your competitors’ website keywords? You can use Moz Keyword Explorer to find out!
Moz is an excellent tool and resource for learning what keywords to use and how to incorporate them into your website.
Yoast SEO Plugin
The Yoast SEO Plugin is widely used in the online industry. By widely used, we mean that literally millions of websites use this plugin. Why? It makes managing your SEO directly from the backend of your website easy.
The installation process is simple and doesn’t require coding, making it easier to integrate than Google tools!
SEO Meta in 1 Click
Many tools can tell you when you need to fix something that is broken. SEO Meta in 1 Click tells you what you need to change that isn’t broken but could be better.
Find out which pictures need alt text, what titles need to be optimized, and more. The plugin is simple, and the application is user-friendly.
One of the simplest and best SEO reporting tools for helping you optimize your website is SEOptimer. In less than a minute, you can have a report on the health of your website, including what aspects of your website are doing well and what needs improvement.
SEOptimer also automatically prioritizes the things you need to focus on for your website. There are a hundred things that you can do for a website at any given time. Knowing which is the most important can be challenging. Use SEOptimer for easy prioritization of your SEO to-do list.
Content Marketing Tools
Once you have a handle on the back end of your website, you need some content to make it valuable.
Content marketing is the most reliable way to gain organic traffic. By creating blogs and optimized webpages, Google can organically suggest your website to searchers looking for answers to their questions. The best part about this strategy is that you don’t have to pay Google a cent for it to recommend your website.
That doesn’t mean content marketing is easy; it’s a reliable way to get organic traffic. This will provide you with more long-term results and isn’t reliant on ad spending.
Here are some of the best content marketing tools to help you with your content marketing strategy.
The potential of AI to revolutionize digital marketing is unquestionable. Leading the pack of AI in content marketing is Jasper.
Jasper is an AI that uses advanced predictive text analysis to create copy for ads, emails, blogs, and anything you need sales copy for. This AI makes content creation effortless.
Another content marketing tool you can use is the infamous Chat GPT. Open AI’s tool took the world by storm in late November, causing both frenzied panic and uncontained excitement.
This tool is great for generating content ideas and full-blown text. While much of the content created by this AI isn’t final draft status, it can help you get past writer’s block.
Creating content free from spelling and grammatical errors is essential to remaining credible in front of your audience. While your writing doesn’t need to be free of every conceivable writing error, you do need to screen your content for blatant typos and mistakes.
Grammarly is a tool trusted by thousands. This can be a great tool for helping you quickly proofread and rewrite the content for your website.
One useful section of the search engine results page is the “People also ask” section. This area can help you generate headers using real questions people are searching for. SEO Minion can help you find the most popular questions to use as headers in your content.
Answer the Public
Do you wonder what full-length questions people are using in their search results? Answer the Public actively searches for and categorizes search queries related to certain keywords. Using this tool, you can quickly find the questions and topics people actively search for online.
Revity Marketing Has the Tools You Need
As we mentioned earlier, these are the top SEO tools of 2023 that we use and recommend to anyone trying to improve their website’s SEO.
If you want to know more about SEO strategies you can incorporate into your business or want a guide to help you make the most out of your digital marketing, we would love to help!
Contact us today to learn more about how our SEO services can help your company thrive.