Everything You Need To Know About Email Marketing

Cold calling used to be the de facto way to market to someone, but with the digital age, that’s no longer the case. According to Hubspot, only 1 percent of cold calls result in a meeting, and only 90 percent of decision-makers won’t even take a cold call. In comes email marketing to the rescue. Although it’s not a panacea, it can generate new leads and business if done correctly. Read further to learn what you need to know about email marketing.   Key Metrics in Email Marketing The key metrics of......

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