Cold calling used to be the de facto way to market to someone, but with the digital age, that’s no longer the case. According to Hubspot, only 1 percent of cold calls result in a meeting, and only 90 percent of decision-makers won’t even take a cold call. In comes email marketing to the rescue. Although it’s not a panacea, it can generate new leads and business if done correctly. Read further to learn what you need to know about email marketing.   Key Metrics in Email Marketing The key metrics of......

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