Email Marketing: The Importance of Email List Cleaning

Email Marketing: The Importance of Email List Cleaning

When it comes to email marketing, there’s something you’re going to hear over and over again, and for good reason.

And just in case you haven’t heard it recently, here’s your reminder: you have to clean your email list! Cleaning up your list of emails comes with many benefits for your marketing strategy and your business. If you’re new to the world of using emails for marketing, you might wonder, “Why should I clean my email list? Won’t I get more business if I’m sending emails to more people?” And why that might sound logical, it goes against marketing’s number one rule: aim for your target audience.

In this article, we’re going to highlight the most important reasons why you should clean up your email list.

Better Open and Click Rates

When we say “aim for your target audience,” your email list is no exception. You should ensure that each of your email list contacts really wants to be a part of it. If the people on your email list are interested in your product or service, you’ll end up with better results and better data, even if it means your email list has to go through some shrinking. Think about it this way, if you have 100 people on your email list and only 50 of them are interested in your business, then only 50 of them are going to open and click through your emails. You’re wasting time and resources on people that do not deliver results. Our advice? Trim off the fat from your email list, and pour that extra time and resources into recruiting new email list members that are more likely to open and click through your emails. 

Avoid Spam Traps 

According to Litmus, “Spam traps are commonly used by inbox providers and blocklist providers to catch malicious senders, but quite often, legitimate senders with poor data hygiene or acquisition practices end up on the radar as well.” Even if your company does not intentionally participate in spam practices, if your email list is too extensive, you can end up with an email address that’s only used to identify your company. Email providers can block you from ending up in their users’ inboxes, which will dramatically lower your deliverability rate. By doing everything you can to avoid spam traps, you can ensure higher deliverability, leading to higher open and click-through rates. 

Improve Data for a Better Strategy 

In all marketing practices, the data is what drives better decision-making. If your email marketing list has been cut down to your target audience, you can better understand what strategies are working and what is not working. Like Nicole Martin said, “The best part of having data is being able to know exactly who you are talking to and who you should be targeting in your marketing campaigns.” If you want the best results for your business, you have to create an avenue to get the best data to make the best decisions.

Let REVITY Marketing Agency Take Care of Your Email Marketing for You 

At REVITY, we’re dedicated to seeing your marketing efforts succeed. We have teams in email marketing, social media marketing, search engine optimization, and more! If you’re looking for a team that caters to your company’s specific needs, REVITY is the full-service marketing agency for you. Whether you’re a local company, across the country, or the globe, we’ll help you create and implement an effective marketing strategy that will provide your business with the best results. Contact us today for a free estimate. 

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Jarrett Webster

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