Whether you run a small or large company, there are powerful benefits to having a blog. If you don’t know what a business blog is, check out this post. We’ll discuss the benefits and talk about why hiring a marketing agency to manage your blogs frees you up to generate new business.
Benefits of Blogs
There are several benefits to having a blog on your website. Aside from SEO, a blog helps drive traffic to your website, convert that traffic into sales, establishes authority, drive long-term results, and more. We’ll talk about these four benefits in-depth today.
1. Increasing Your Traffic
I’m sure you would love more website visitors, right? Now think about how people land there. They could hear from someone about your company and check it out or type in a question or keyword into a search engine, or maybe someone shared it on their social media feed, and it piqued their interest. Now, think about what you do to get more traffic. Do you have a subscriber list, blast it, and then hope someone will click through to your site? Do you get on FaceBook and post some ads? How about your search engine ranking, is it page 4 or 5?
Now, if you have a blog that has new content every week or two, it’s indexed on your website. Even if you don’t have pages that get updated often, blogs offer more opportunities for you to show up in search engines and drive traffic in organic searches. The more blogs you write, the more Google and other search engines think your site is active and will frequently check in see what new content to surface.
Another great thing about blogging is increased traffic through social media when you make it shareable. Facebook, Instagram, Twitter, LinkedIn, or Pinterest helps expose your business to various audiences you may not know about. Blogging keeps your social media presence relevant and active since you can post your blogs there continually.
2. Convert Traffic into Leads
With more traffic now, it’s time to convert it to leads. It’s as simple as including a lead-generating call-to-action or CTA to every blog post. These CTAs could involve free trials, webinars, ebooks, whitepapers, podcasts—anything you can exchange for contact information. If you’re not sure how traffic-to-lead conversions work, it’s like this:
- Visitor comes to your website
- They see call-to-action for a free consult or offer
- They click the call-to-action that transfers them to a landing page, which then contains a form for them to fill in their information
- Visitor then fills out the form, submits the data, and then receives the free offer.
If you were to visit several websites, you would likely see a CTA on their homepage, and if they have blogs, at the end of every blog post. This is how you convert traffic into leads for your sales team. Keep in mind that not every blog reader will click on the CTA button, but the more you blog, the higher the chances of someone doing just that, so having a blog does make sense. Plus, it allows you to review content and improve it month-to-month.
3. Establish Authority
The best blogs answer a question a reader has—after all, this is why people search for things. Common questions consistently answered on a blog helps a confused or wanting visitor. If you can solve their problem or help them with a need, it’s a good bet they will contact you and convert that action into a sale.
Establishing authority is a powerful metric when measuring sales enablement. Opportunities include:
- Trust in your company – If someone clicks on your blog and feels you helped them with a question or issue they had, they’re more likely to contact you and proceed with the sales process knowing they can trust your company. It also sets up future traffic and sales.
- Prospects knowing what you offer – When someone reads your blog and becomes educated on your place in the market, along with your industry and what you have to offer, it makes the sales process go much smoother.
- In-depth questions answered by salespeople – Prospects going through the sales process may have some questions that need a more detailed and informative answer. Your salespeople can pull up the blog archive and use a blog post to help the customer with a particular question instead of putting them on the spot if they’re don’t know or are new.
When someone clicks on a blog, they expect the content to be accurate, relevant, and authoritative; implement this formula and get results.
4. Drive Long-Term Results
Want to drive traffic and generate leads while vacationing, or sleeping? With blogging, you can, through search engines. If you take an hour or two and write an engaging, informative, and relevant blog that gets you a few hundred or so views and maybe 10-15 leads when it’s published, nice, huh? Now, let’s say next week, it brings in hundreds more and 40-50 leads due to social media posting and email responses—a decent week. But, while you’ve been doing other things, the post is now ranking in search engines and will be for years to come.
Just one blog can generate new traffic years down the road, so even though one day may not make a big difference, blogging continues to pay dividends in the future. You can also monetize it in various ways, such as with affiliate marketing (blogging on any topic for revenue).
REVITY Can Help
If your company doesn’t have a blog, get in touch with REVITY. We have experts who have years of experience writing on many different topics, ensuring the client’s voice, mission, and vision for their company that is realized and reflected in their content. You can count on our team to be the authoritative voice for your company, leading to more traffic, leads, and sales.