How To Optimize Content
by Jason Ryser
April 8, 2018
Optimizing content on your website can really give you an edge on the competition. Whether you want to optimize existing content, or are focused on optimizing future content as it’s posted, it’s important to know how to optimize your website.
Doing so will not only help you fair better when it comes it comes to ranking on search engine results, but it can also help you become a trusted voice in your field and a source of quality content.
Start with the End in Mind
As you create content for your website, don’t wait until the end before considering keywords and your target audiences’ interests. As you create content, start with the end in mind. Keywords are one of the best website optimization techniques to master, so make sure you are putting thought and effort into finding good keywords and letting your content flow around them, rather than sticking them in after the fact. In order to come up with keywords that will actually be successful with your target users and potential clients, you need to get to know them. Do your research and know their tendencies and needs before trying to create content for them.
What Makes Quality?
Besides including some of the search engine optimization basics like keywords and user habits, you should know how to create good content to help optimize said content. Think about what you consume and what keeps you coming back for more. Is the information informative, practical, and trustworthy? Does it inspire you, create an emotional response, or educational? Maybe it is relevant to current events, the season, or your life? Perhaps it is just something entertaining and unexpected? Your goal should be to include a few of these thoughts or ideas in your content. Above all your content should be clear, simple, and written with your audience in mind.
Make it Aesthetically Pleasing
If you’re going to focus on content for site optimization, you want to make sure it is being well-received. One way to ensure that it is is by making it aesthetically pleasing. If your webpage is easy to navigate and access, that means visits will be more likely to stay and have a look around.
The more clear and simple your content and the website design are, the more likely you’ll get people to stick around. This means your webpage should load quickly, it should be optimized for mobile devices, your URL should be short, and there should be good internal links.
While it is possible to optimize for free, some of these more technical optimization techniques should be left to a professional SEO consultant.
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