When looking for ways to improve your website’s online presence, the first response will typically focus on improving your SEO for business.
Search engine optimization has been a core component of internet growth since Google’s rise in popularity in the early 2000s. As search engines have evolved—the most notable of which is Google—internet use and eCommerce have become an essential part of our consumer economy and culture.
Today, companies that don’t focus much on their website are losing to newer competitors taking the time to invest in their digital presence. Here are 9 of the most significant ways SEO will benefit your business.
- Your Website Can Be Found Without Advertising
Nobody enjoys spending time and money on gaining leads. But if you could cut your advertising budget and gain more quality leads by changing one thing, would you do it?
That’s a no-brainer. Of course, you would! It is common sense for businesses to do what they can to limit the money they spend acquiring customers. Rather than spending money haphazardly, investing in better SEO for your website could be the most efficient way to gain a stable stream of low-cost, quality leads.
Search engines are constantly looking for useful websites to feature at the top of search results. Organic—or non-paid—search results are often viewed as more relevant and trustworthy than paid ads in the eyes of searchers. So, with good SEO, you can cut your marketing costs and increase the trust searchers have in your website just through SEO.
- Good SEO Will Provide a Better User Experience
Having good SEO is linked with creating a positive experience for users on your website. Simply put, if your website features helpful content, satisfactorily answers questions, and solves problems searchers face, search engines like Google will feature your website more.
Things like providing your visitors with the content they need to make decisions or giving them access to free tools, all on a website that loads fast, isn’t complicated to use, and isn’t overburdened with ads, will help you increase organic traffic and quality leads.
- SEO Will Help You Reach Your Target Audience
Acquiring leads through SEO attracts a base of individuals more likely to convert to your desired action than using paid ads or alternative lead-generating methods. Why is that? The traffic you attract to your website is deliberately searching for answers to problems.
The problem with advertisements is that you aren’t always going to catch your target audience when they are actively looking for a solution to a problem they have. Someone who lands on your website because of an organic search has much more intention. At that moment in time, they are looking for something useful.
Your job is to capitalize on your target audience’s intention and use it to your advantage. Make sure you know who your target audience is and what they are looking for so that you can create a website experience that matches their needs.
- You Can Get in Front of Competitors
We live in an ever-changing world. If you are not innovating, you are being left behind. Companies like Radio Shack, Kodak, and Blockbuster hold a nostalgic place in our minds and are a reminder of why adapting to changing technology is so important.
If your company isn’t actively working on getting an online presence, you risk getting left behind. The opposite is true. If you are actively working on gaining an online presence, you can begin to outpace the competition who are refusing to innovate.
We know that even well-established companies can fall if they don’t innovate. Keep that in mind!
- Improves Ads Campaign Performance
Google ads are connected to SEO. If you want other areas in digital marketing to succeed, the base level you should focus on is SEO.
Every time a search is done, Google Adwords holds an auction between competitors looking to be ranked above search results. One of the components Google is looking for when ranking ads is SEO.
In short, the better your SEO, the more likely your ads will be placed where someone will click on them.
- SEO Is Needed For Other Marketing Channels
Compare the money you spend on SEO to what you would spend on a social or search ad campaign. One thing ad campaigns have in common is that they rely on good SEO for the best ROI.
Whatever you decide to do for lead generation, SEO is a bare minimum requirement. Most other marketing channels will require you to have a good website with decent SEO in the first place. Focusing your efforts on establishing a solid online SEO presence will help your other marketing efforts succeed.
- Improve Local Searchability
According to SEO Tribunal, 97% of people learn more about a local company using the internet. This means that even if you have a company located in a good area, almost everyone will want to learn more about what your company does online rather than visiting your brick-and-mortar location.
Local SEO is essential. Don’t only rely on your location to bring new customers into your store or office. Utilize SEO to maximize your local presence and effectiveness.
- Measurable Results
Measuring your success and failure is how you can improve your business, services, and marketing efforts. This requires data. But where can you get this data from? Luckily, Google makes it easy to track your website with tools like Google Analytics and Google Search console.
These tools are very user-friendly and can show you live results. These results are stored for easy accessibility so you can reference them whenever you want or need to.
- SEO Is Always Improving
The online world of digital marketing is constantly changing. Since its founding, Google has been improving its algorithm to find websites that are legitimately trying to help searchers resolve their problems.
The more you focus on helping your customers, the easier it will be for you to utilize SEO to get business.
Revity Marketing — Your Local SEO Company Expert
If you are looking for help boosting your company’s SEO presence, that is something our company is very familiar with. Contact us today to see how we can help you improve your presence on search engines.