With over a billion websites out there, many are bound to get it right. But there are also many that completely miss the mark, and thus miss all the views. There are lots of elements that go into successful website design, and you want to make sure yours has them and incorporates them well.
To help you achieve the best website design possible (and gaining and keeping as many visitors as possible) here are a few common website design mistakes you should avoid.
Mistake #1: Information is Hard to Find
When you get someone to your site for the first time, they may have a few questions. They may be looking for a specific product or there to simply browse. Either way, they need to be able to navigate your website easily and find what they’re looking for. Having an easy to find search bar is one of the best things you can have on your website.
As a business owner you likely have information on shipping costs, a return policy, and other FAQ’s. You want to make these things easily accessible from your home page. Access to get to this information should be clear and easy to find.
Mistake #2: Website isn’t Organized
Besides making your frequently searched information easy to find and allowing users to easily search for everything else, you want to make sure the overall look of your website is clean and organized. Help the content on your website by having headings, subheadings, bullets, keywords, etc. Overall, it shouldn’t be too cluttered or “messy” looking. You want looking at your website to be enjoyable!
Mistake #3: Information is Hard to Read
Once your visitors find the information they’re looking for, they’re going to want to read it. If you use a strange font or the words blend into the background, you’re going to lose interest, fast! Make sure your website is easy to read by adjusting your color schemes if necessary and making sure the font size and style are appropriate.
Mistake #4: Uncaptivating Content
While a good website design may help peak interest and keep viewers around for a short time, the content is what’s really going to drive traffic and keep it there. You want to make sure you have intriguing content. It should be relevant and current — don’t forget to add new content to your website frequently.
Mistake #5: Making Info Collection Complicated
When you get visitors to your site, one of your goals should be to get encourage them to subscribe so that you can send them emails about new products, deals, and sales. You may have a subscribe option pop up, but it if is too complicated you’re going to miss out on getting valuable information. Try asking for a name and email. If they make a purchase possibly ask for a username and password so their information is saved.
Another common website design mistake is trying to do it all yourself. You may be able to manage some aspects, but to really get the most out of your website, you should consider hiring a professional to help you take your website to the next level.