When you take the time to put together a decent marketing plan and creative advertisements, you want to make sure you’re getting the most out of them as you can. No matter how much work you’ve put into attracting buyers, if your ads aren’t being seen you aren’t going to be very successful. And unfortunately, the odds aren’t in your favor.
Did you know that only 2 percent of online traffic actually makes a purchase? If that is what you’re up against, it’s important to do everything you can to turn those browsers into buyers. One way you can do this is with online retargeting.
What is retargeting? No doubt you’ve seen advertisements that have nothing to do with your life or your hobbies. What a waste of time and effort in marketing! By retargeting, you are targeting directly to consumers that you know will be interested in your product. How do you know they’ll be interested in your product? Because you know their past internet and browsing habits.
Privacy may have been an issue in the past, but some consumers are actually finding retargeting helpful as marketers start to this technique right. The key is in accurate audience targeting and to avoid being too pushy. You want to subtly present your product while an internet user is watching a Youtube video, or browsing a website. Items that they’ve browsed before and related items will show up on their screen and remind them of that purchase they want to make!
There are many benefits of online retargeting. When done correctly, you can increase the visitors to your website and ultimately boost sales.
For one, internet users will have an increased recall of your brand. When you retarget, people will know who you are. They will have more interest in you brand and people will seek out your website specifically, and want to know more about you.
The other benefit of retargeting is that you get more control over who is seeing your advertisements.
Instead of randomly putting your name out in the world wide web for all to see, you can redirect your message so that you are reaching a more select target audience. You place your ads on the websites where you know your potential customers visit.
By keeping your ads in the view of your target audience, you are setting yourself up for success. You have just ensured that you’ll be in the “right place and the right time” every time the user is browsing the web! Unfortunately not everyone online is a compulsive buyer (if they were, sales would be a lot easier to generate!) For those window shoppers that need to mull their purchases over again and again, you patiently remind them of the product they were interested in until they are ready to pull the trigger.
Lastly, you can benefit from retargeting by having more converted customers. With more positive interaction you’ll be able to connect (and hopefully reconnect) with browsers.