Social media is a great way to market your business. It is a way to easily reach your target audience, and a wonderful way to interact with them. But there’s a big difference between having a social media account and keeping it active.
What’s the difference?
It’s much more than simply having an account and making a post a few times a week. It means daily updates, daily interaction, regularly planning posts, brainstorming new ideas, and analyzing and improving past performance.
Plain and simple — an active social media is going to require work; some well-thought planning, dedication, and excellent follow-through. But if you’re willing to work hard, the benefits are endless. Here are a few benefits of keeping your business’ social media active:
Benefit #1: Increase in Traffic
One of the things you hope for with your business (and maybe why you started your social media accounts(s) in the first place) is an increase in traffic. As you begin to post new and exciting information regularly, you’re going to stay in the forefront of your customer’s feed and minds. The more exposure you have, the more traffic you’ll have. And the more active you are on your social media sites, the more expose and traffic potential you have.
It’s a great way to get new traffic to your site, but it’s also a great way to re-engage or further engage your existing customers. As a rule, try to keep your social media activity to stuff that’s relevant to your audience. Keep self promotion to a minimum (trust us, you’ll still get traffic even without exclusively posting links to your website!)
Benefit #2: More Customers
If you’re getting more traffic to your site, odds are good you’re going to turn those visitors into shoppers.
Social media accounts are also a great way to increase incentive with discount codes, exclusive merchandize, and other offers that may help entice shoppers. If you’re able to put your product in front of new viewers, show them why they need it with a strong call to action and offer a special offer… the odds are only in your favor!
Benefit #3: More Visibility
The more active you are on social media may just help you in your overall visibility. A Searchmetric’s study found that activity on some social media sites like Facebook, Pinterest, and Twitter can actually help in your business’ ranking on search engine results. There are whole businesses and services that specialize in SEO, which is extremely important if you want to be successful. An active social media presence can help!
Benefit #4: More Awareness
The more your business is seen, the more your customers will be aware and recognize you. You don’t want your target audience to just be aware of you, but you want them to see you and your business as experts in your field. As you post relevant information, updates, and even industry news, you’ll build your authority. The more trusted you are, the more likely you are to make sales.