Almost all businesses in today’s marketplace engage in eCommerce. Because of this, they are faced with the option of incorporating eCommerce marketing into their business plans. But not all businesses choose to take advantage of this approach. So is it really that important to the success of your company?
Well, the simple answer is yes.
Did you know that approximately 263 million Americans shop online? That’s over 80 percent of the population of the United States. And if you aren’t using eCommerce marketing, there’s a good chance your competitors are making it easier for customers to buy their products online.
Whether you sell online only or have a physical store as well, people need to be able to find your business and products. Companies with a physical storefront can increase their revenue by integrating a marketing strategy showcasing products online.
And here’s the thing, eCommerce marketing can be applied in so many different ways! There are limitless ways to promote your business and get customers’ attention on the internet. It all depends on your goals and who you have in your corner to help you reach them.
Here are six reasons why eCommerce marketing is essential to get you thinking about how this applies to your business.
1. It’s YOUR Voice
As a business owner, you should get to share your story and your business in the way you want.
When you incorporate eCommerce marketing into your business, you can use your own voice as a company to communicate your ideas, values, and solutions to current and prospective customers.
You can create marketing campaigns and content that engage people with your business, whether that is responding to feedback, educating about your products or services, inviting people to see a new perspective, or connecting with humor or entertainment.
Great eCommerce marketing includes you!
There are many ways to contend with competition in the market. Still, one specific area that can strengthen your company’s ability to succeed is using eCommerce marketing to ensure you are not missing out or being overlooked by potential customers and clients.
Is there a platform or specific demographic you can reach with your marketing efforts that are untapped by your competitors? Creating a presence online that generates interest in your favor means more clicks for you and less for the other guy.
Make sure your business is easy to discover and navigate within the ever-growing and changing realm of the internet with Search Engine Optimization (SEO).
SEO is the process of optimizing the quantity and quality of traffic to your website from search engines. When most people are looking for a new product or service, where do they look? Most of the time, it starts with a google search, right? How quickly they find your company and its website can determine whether or not they do business with you.
Designing marketing strategies that utilize SEO techniques and tricks is a massive part of eCommerce marketing that can dramatically impact your success as a business.
4. New Approaches to Finding What You Need
Nowadays, there are more ways to find what you are looking for than ever before. As a business in the eCommerce industry, there are even more ways to do business. This includes apps, mobile versions of websites, social media accounts, and more!
Effective marketing is figuring out what works for you, your business, clients, and customers. Not all approaches will work for every business, so staying on top of current best practices is essential to making the most of your online presence.
5. Social Media Marketing
The global average amount of time people spend on social media daily is 2 hours and 27 minutes. In addition to connecting with friends and family, that time is also spent interacting with businesses, especially when those businesses are generating excellent marketing content.
Social media platforms make sharing videos, infographics, articles, and other content produced for your business even easier.
Without talking about trends, no conversation about social media as a marketing tool is complete. A popular trend can find its way almost anywhere in the world by being shared over and over again. Finding new ways to connect your company with a trend can instantly increase your audience.
So if you think that popular meme on Instagram is funny or like the song that’s all over TikTok, don’t be afraid to add creativity to your marketing and join in the fun.
6. Engage and Retain Customers
The focus of eCommerce marketing extends past just getting the attention of new potential customers. It’s just as important, if not more, to retain your customers. What better way than to remind them how great you are with targeted, effective marketing?
Each client or customer experience with your business will build on one another. Even an interaction as simple as scrolling past an ad on their phone can affect how your business is seen and valued.
Without effective marketing, doing business in the eCommerce industry is nearly impossible. That’s why having a marketing team by your side is crucial.
Revity provides full-service marketing solutions
With how vital eCommerce marketing is to a business, we know how daunting it can feel to jump into such a dynamic, constantly changing arena. The experts at Revity are here to help you every step of the way with strategies that are designed specifically for your company.
The specialists at Revity are dedicated to generating marketing materials that use the digital marketing industry’s current trends and best practices. We’ve got a team ready and eager to help you with all of your marketing needs.
We are passionate about what we do and can’t wait to get you, and your company started on your marketing journey with us. Contact us today to see how we can help you with your business marketing goals!