From blogs to website content and everything in between, running a business requires a lot of writing, and that’s where a content writer comes in. You’re an expert in your field, but writing might not come naturally to you, and that’s okay.
The internet is a source of limitless information. If you’ve got a question, you can search and find hundreds of answers. So, how do you choose which sources and sites to click on? A few things set different websites apart, but one of the best ways to stand out is with top-notch writing.
High-quality, compelling writing will keep readers engaged and coming back for more. Unfortunately, not everyone is a good writer. If school assignments to write a 1,000-word essay elicited terror and more sweat than you care to admit, chances are, things haven’t changed.
This can leave many business owners in a pickle until you consider hiring someone to do the writing for you! Get all the benefits without doing any of the work yourself!
Here are our top five reasons why you should hire a content writer.
1. They Can Offer a New Perspective.
Hiring a writer gives you access to a new set of eyes. After all, you’re not hiring a robot that spits out words based on the provided topic. You’re hiring a human being who has their own set of experiences and can bring a fresh perspective to what you know so well that you could forget to provide context.
Often, content writers may not know everything about your business or niche. And that’s okay! Content writers are trained to quickly become experts in any given topic.
Plus, while generating topics and familiarizing themselves with the business, they’ll be able to offer an entirely new perspective. Chances are, this is a perspective that new customers can relate to. Of course, you want to connect with your clients, and this is a great way to do just that.
2. They Can Optimize Your Content.
When you choose a professional to write for you, you get more than just words. When you hire a writer, you get expertise in quality writing and driving readership, which is great for any business, but especially for a small business finding its wings. Your content writer can help you soar!
One thing content writers understand well is using searchable words to help boost visibility. They understand how keywords are searched and can use that knowledge to make your business easier to find. After all, you can’t reach your customers very well if they can’t find you.
3. They Can Connect with Customers.
Ultimately, the purpose of having content on your website is to increase sales. It can be effortless to generate content that feels like an advertisement, but a writer will be skilled at making promotions and marketing mre subtly.
No one wants a sales pitch, but finding a small promo alongside useful information is a non-pushy way to help your customers and sell your product. Presenting information that way is a lot less likely to have customers clicking away from your website. It’s a win-win.
A content writer’s job is to help you sell products and grow your business while offering helpful information and valuable tips and mentioning why your company happens to be the perfect solution to their problem.
If you have a good writer, they will make readers want to share the content and solutions. They won’t even feel like a product is being sold to them.
4. You Will Save Yourself Time.
Perhaps you grasp a firm command of the English language, but that doesn’t mean you have time to produce all of the content necessary for your website. On average, producing a high-quality blog can take up to four hours. Some blogs could take up to a full day, depending on how in-depth and knowledgeable the blog needs to be.
By hiring a professional writer, you know you’ll get just as good (if not better) writing. While you will be paying for the content, you’ll be freeing yourself up to work on improving other aspects of your business and further generating sales. Sometimes, delegating out work is the best way to grow your business.
5. They Know Grammar.
As important as having knowledgeable content on your website is, it’s equally vital that it’s well written, easy to understand, and free of grammatical errors and typos.
Google prefers the AP writing style, but that doesn’t mean you have to know anything about it. When you bring on a content writer, provide them with the AP style guide, and let them take the lead. They can transform your content so that it meets Google’s standards.
In addition to the AP style guide, grammar and punctuation are equally important. Typos and noticeable errors will detract from your website’s quality and could deter some visitors from making a purchase. A well-written website further proves that you’re an authority in your field. And that’s precisely what you want.
Let REVITY Marketing Agency Help.
No matter what kind of business you own, a content writer can help you bring your web copy and blog posts to the next level! You can even hire a content writer who specializes in writing ads, emails, product descriptions, handbooks, how-to guides, and more.
You might find that hiring two writers is better than one. It’s all about what your business needs. But every business could benefit from a content writer, which is where Revity comes in.
Our talented content writers and SEO specialists are ready and waiting to create optimized content for you that’s sure to impress Google and your customers. Before long, your content writer will become such a valuable part of your team that you won’t be able to imagine your business without them.
Contact us today to get a free proposal on your next project and see how having REVITY on your side can take your business to the next level.