In today’s fast-paced world, it’s easy for information to become outdated quickly, making evergreen content imperative. Since time-sensitive content has a short shelf life, evergreen content that remains relevant and useful for a long time will take your content to the next level.
Here are ten reasons why you should make your content evergreen:
1. Better SEO
Evergreen content is more likely to rank highly in search engine results because it’s always relevant and up-to-date. This means that potential customers or readers will more easily find your content.
This is especially important for SEO. Getting an article to rank organically can take months! Creating content that quickly becomes irrelevant will not likely help your web rankings long-term.
2. Increased Traffic
Evergreen content is more likely to attract a steady stream of traffic over time because it will remain relevant long after it’s first published. This means that your website or blog will continue to attract visitors, even after the initial buzz around a new post has died down.
This will keep traffic coming to your website, and your content will continue to earn backlinks as time progresses.
3. Long-Term Value
Evergreen content provides value to your audience over the long term rather than just providing a quick fix or temporary solution to a problem. This means that your content will continue to be valuable and relevant to your readers, even years after it’s first published.
The companies with the most successful content marketing strategy ensure they create content that remains relevant for a long time. While new information is being gathered and analyzed every second, content geared towards simpler, long-term problems will provide the most value for your website.
4. Increased Engagement
Evergreen content is more likely to generate engagement from your audience because it addresses timeless issues and provides valuable information. Your readers will be more likely to share your content, comment on it, and interact with it.
When your content is made to last, it will have a longer period to gain traffic which means that statistically, you should see more engagement on this content over time.
5. Establishes You as an Expert
By creating high-quality, evergreen content, you can establish yourself as an expert in your field. This will help build trust with your audience, making them more likely to seek your advice or buy your products.
People are constantly looking for sources to trust. Your content marketing can establish you as that kind of authority. Once you have a reputation for being a trusted source of information, you may find it easier to attract business.
6. Higher Conversion Rates
Evergreen content is more likely to convert readers into customers or subscribers because it provides valuable information that helps to solve their problems or address their needs. This means your content will be more effective at achieving your marketing goals.
The problems that evergreen content is most likely to solve are simple, timeless ones. The simpler the solution, the more popular your content will be. The more popular your content is, the higher likelihood your content will help you earn more conversions.
7. More Social Media Shares
Engagement on social media is coveted. Evergreen content is more likely to be shared on social media because it’s always relevant and useful. This means your content will have a longer lifespan on social media platforms and reach a wider audience.
Instead of allowing your posts to sit unused after posting, you can always reshare them as an easy way to remain consistent with your social media strategy and share useful information simultaneously.
8. Better User Experience
Evergreen content creates a better user experience for your audience because it’s always up-to-date and relevant. Your readers will be more likely to enjoy and engage with your content and will be more likely to return to your website or blog.
People always want to take the shortest road to a solution to their problems. Content geared toward long-term usefulness meets that requirement, making your website and company a convenient solution to your audience’s problems.
9. Easier Content Marketing
Evergreen content is easier to promote and market because it’s always relevant and useful. This means you can re-promote your content multiple times without worrying about it becoming outdated or irrelevant.
This applies to social media posts, emails, and blogs. Every platform you use for content marketing will benefit long-term with evergreen content. Once you’ve started creating evergreen content, you can use it to increase the output of your content—by reusing old relevant content—or you can take attention away from creating new content.
10. Long-Term Success
By creating evergreen content, you can set yourself up for long-term success. Your content will continue to provide value to your audience and help establish you as an expert in your field. This will help to build a loyal audience and a successful business.
How To Best Use Time-sensitive Content
Time-sensitive content expires quickly. You can still create timely content, but if all of your content depends on how things are now, it will soon become irrelevant, making it harder for your website to rank on search engines.
You can still make time-sensitive content, but working that information into a lengthy article may not be worth the effort. Instead, you can use social media and email marketing to make short, valuable content that gets consumed when it is most needed.
Try to make your long-term content strategy geared towards evergreen content – the content that stays relevant.
Evergreen content is essential for any business or website. It provides better SEO, increased traffic, and long-term value. It establishes you as an expert, increases engagement, and provides a better user experience. By creating evergreen content, you can set yourself up for long-term success.
Revive Your Content Marketing Strategy With Revity
Creating evergreen content isn’t that hard; it just takes time and skill to identify what information lasts and what information is best left for social media and email marketing.
If you are looking for a team of professionals with a green thumb for writing, we have one in-house here at Revity! Contact us today to learn more about how you can incorporate a content marketing strategy into your business practices.