Animation can be a helpful tool to convey a message to potential clients, but who invented animation?
We’ll give you a hint: it wasn’t Walt Disney.
Who First Invented Animation?
Emile Cole is often credited as the father of animation for his 1908 film Fantasmagorie, which is considered the first fully animated film ever made. In order to make the film, Cole traced over 700 images on illuminated glass in order to make movement-like variations. The style of Fantasmagorie mimics that of the chalkboard caricatures that were popular at the time through optical illusion, Cole filmed black lines then printed them in negative in order to create the effect.
Although Cole is touted as the father of animation, other artists made noteworthy contributions to early animation as well, including:
- Winsor McCay – McCay’s film entitled Winsor McCay, the Famous Cartoonist of the N.Y. Herald and His Moving Comics (1911), also known as Little Nemo was one the first to contain sequential hand illustration, which goes on for a full two minutes.
- Charles-Emile Reynaud – Reynaud created the first animated screening. His film Pauvre Pierrot was publicly screened in 1900 in France and was viewed by over 500,000 people. The film consisted of about 500 images which Reynaud would manipulate himself in order to give the presentation.
- J. Stuart Blackton – Blackton is credited with making the first photographed animated projection. His film, Humorous Phases of Funny Phases (1906), was drawn on a chalkboard and showed animations of two faces, a circus clown, a dog jumping through a hoop, and a man blowing smoke.
Animation in Marketing
Animation gives you the ability to convey complex ideas and messages more quickly and effectively. In fact, video gets your message across 60,000 times faster than text alone. This is because historically, humans have always been drawn to colorful images and movement. Movement is eyecatching, and that’s why animation is so effective at grabbing our attention, it draws us in in a way that still images and text are simply incapable of doing.
It’s clear that animating your ads can make them more engaging to your audience, but by how much?
- It’s reported that consumers retain 85% more information from a video ad (animated or otherwise) than a written or photo ad.
- According to Forbes, businesses that are advertising through video are seeing a 49% faster growth in revenue than those who aren’t.
- Half of all online activity is spent watching videos, and this number is expected to grow as more companies turn to video advertising to meet their needs.
- Social video gets 1,200% more shares than text and images combined.
Contact REVITY Marketing Agency
Now that you know who invented animation, let’s see what animation can do for you and marketing your business. Contact the experts at REVITY Marketing Agency today to get a free proposal and see how your business can benefit from having us on your team. We help clients from all over the United States increase their revenue with integrity.