It’s often said that pictures are more compelling than words, which is why there is power in having pictures of your products.
Why Is It Important to Have Pictures of Your Products?
If you are browsing the internet and pull up a site that catches your eye, do you immediately begin reading, or do you look at the pictures first?
It’s not just opinion; it’s biological. Of all your senses, sight is the most active. Your brain loves to react to bright images. When you see an image, whether you know it or not, your brain pays attention to it and analyzes it. When you see a picture, you’re more likely to remember it. The point is, images are powerful.
So it shouldn’t come as a surprise that when you include pictures of your product on your website, in your blog posts, or as part of your social media posts, you’re going to get more attention. You will have better luck grabbing your audience’s attention and drawing them in to look closer at the picture and whatever content you’ve posted alongside it. And hopefully, a better chance of selling that product too.
They say a picture is worth a thousand words. Well, it may not measure up to exactly a thousand, but a picture can say more than you might be able to. You can sell your product to the best of your ability, but It’sconsumers will want to see a good picture of the product when it comes down to it.
Now that you know the importance of having pictures on your website, how do you go about making sure you have the right kind of pictures of your product? Here are a few things to consider.
Produce Quality Photos
It goes without saying that if you have photos on your website, they need to be quality photos. If you don’t know how to handle a camera well, leave the picture-taking process up to a professional. When taking pictures of your products, you need good lighting and a tripod for precise and steady images. Don’t forget about the background! Make sure it is complementary and not distracting. You also need to be able to edit your photos before you post them to your website.
Have Several Pictures
If you’ve ever shopped online, you know that many websites have more than one picture for the product they’re selling. A few photos are appreciated for shoppers who like to do a lot of research or become familiar with what they’re purchasing (which are many shoppers). It is a good idea to show the front, side, and back views of your product. You also need to display each color and size variety.
Show Them What They Can’t See
It’s a good idea to include a photo “in real life” to show the scale and how to use your product. You can also have pictures of your product being used in ways that the shopper hadn’t thought of or didn’t know about. Use your photos to highlight the best parts of the product and what sets it apart from your competition.
Let REVITY Help
It’s clear that having pictures of your products on your website and social media can hugely impact your sales. If you need guidance on effectively taking and posting photos of your product, let REVITY Marketing Agency help. At REVITY, we have a full house of social media managers, animation experts, website designers, marketing experts, and more to help your business grow. We focus on creating revenue with integrity, and we want the best for you and your company. Reach out to us today for a free proposal and see what REVITY can do for you.
