Content Marketing: What Makes a Blog High-Quality?


Strong content marketing is made up of several components, but one of the most important keys to success is high-quality blog content.

Engaging content is crucial for your website to be successful. Let’s take a closer look at how to produce high-quality digital content that will yield attractive results.

Have an Original Idea

Creating original content for your website doesn’t mean that it has to be obscure or boring. High-quality content starts with an original take on an idea that people are already familiar with. Instead of only focusing on the basics, brainstorm ways that you can turn an ordinary topic into something unique.

Perform Research on Your Topic

Once you’ve decided on a blog topic, it’s time to research all you can about it. Even if the entire post will showcase your own experiences, researching can help spark ideas for these insights. You can also discover what needs to be improved upon concerning the content you find.

Add Your Own Perspective

You can separate your content from the competition in many ways. Here are a few tips:

  • Change the headline wording
  • Add personal stories or insights
  • Include your own studies or statistics
  • Focus on a different demographic
  • Determine your “why” for writing the blog
  • Avoid fluff and be yourself
  • Emphasize unique keywords
  • Apply credible links to outside sources and your own website

Use Headings and Subheadings

Have you ever clicked on an article only to find that the text is written in one enormous blurb? Closing out the page is pretty inevitable in those scenarios. If you want your audience to stick along for the ride, you need to break up the text with headings and subheadings. You can also add features like bullet points or numbering to further separate ideas and make the post much easier to process.

Optimize Your Content

Content marketing is futile without optimization. Even if your blog contains the most insightful and engaging information out there, no one will see it if you fail to market correctly. Once you’re done writing your blog post, go back through and search for opportunities to optimize the content for SEO purposes. You can do this by implementing keywords, referencing others with links, and providing a call to action at the end of the article.

Implement Different Content Forms

Once the text is written and ready to go, adding other forms of content can complement your article and help it stand out. This might include:

  • Infographics
  • Pictures
  • Charts
  • Videos
  • Links
  • Screenshots

Let REVITY Marketing Agency Help

At REVITY, we know how hard it is to run a business while keeping up with your content marketing efforts. That’s why we do the marketing for you! Our SEO team will do everything from keyword research to website optimization. With specialists in content, social media, paid advertising, and more, we’re a full-service marketing agency that’s dedicated to helping you grow your business.

We are proud to offer our services all over the world. Contact us today to learn more or to request a free proposal.

Jarrett Webster

Jarrett Webster