You may have a quality website, but does anyone see it? Without efforts to boost your SEO ranking, all your work may be in vain.
To help you reach your desired audience, we’ve put together a few tips to boost your Search Engine Optimization, or SEO. With these tips, you can drive traffic to your site and watch your pages rise in the rankings as they gain status with search engines. With a few minor changes and by creating some habits, you can drastically impact your SEO, website, and business overall.
1. Keep It Fresh
Update the content on your site regularly. Content isn’t just meant to keep the reader interested anymore. Instead, search engines want new, regularly updated content as well. Search engines will see your site as more viable and more relevant if it’s continuously updating. Having outdated posts can also indicate to a user that your site may be old or out of date. For a higher ranking, update your pages regularly, and if you have a blog on your website, make good use out of those old blog posts.
2. All the Links
Internal linking and backlinking will quickly up your SEO game. A backlink is a link from a website to another web resource. A web resource may be a website, web page, or web directory. Essentially, it’s a form of citing another resource in your digital text. For example, our link to the word “backlink” is, in fact, a backlink. See what we did there? You want to create backlinks in your content by linking other reputable articles to yours. However, you should also get other websites to backlink to your website, which will make you look like more of an expert in your field. And what happens to experts in their field? They get higher SEO rankings.
As for internal links, you should always use descriptive links to boost your SEO ranking further. When linking, avoid using the phrase “click here” as it holds no value to the search engine. Instead, descriptive links are a more effective way to utilize links within your content. For example, for a pet product company, you could say “shop our products today” and link the verbiage to a shopping page rather than “click here to shop.”
Metadata is information about other data. When you’re building your site, there’s space to insert information about the contents of each page—also known as metadata. There’s title metadata, description metadata, and keyword metadata. You can utilize these by writing descriptions and providing information about the content of your site. Using metadata can help you to achieve a higher SEO ranking.
That being said, metadata is still important and relevant. Still, the newest algorithm change for Google considers the first 150-160 characters of a page of content just as much, if not more than, the metadata alone. Consider adding keywords and search terms to the very first sentences of your page so that your page is more likely to end up on Google’s search results page.
Tag is more than just a fun game. In the SEO world, there are alt tags and title tags. Title tags refer to changing your title to impact your SEO positively. Including certain things in your label like relative keywords or dates can help boost your SEO ranking. An alt tag is an alternative text description—this allows you to describe visual media. Alt tags allow search engines to locate and rank your page higher, ultimately driving more traffic to your website.
5. Be Relevant
Having quality content that is relevant to your audience is the number driver of SEO. Create content customized for your audience—this is a surefire way to increase traffic. You can target specific audiences with keyword phrases. These are phrases that may commonly be searched for in a search engine. Having these phrases in your content will help it to come up in a search engine search.
6. Contact REVITY Marketing Agency
To boost your SEO ranking, contact REVITY, a full-service marketing company specializing in Search Engine Optimization. We can create quality content for your company, update your site, run ads, and do whatever it takes to make an outstanding website that is sure to find its way onto the search engine result page. Pass the work over to us and sit back, relax, and see the results for yourself. Contact us today to request your free marketing proposal!