Should Your Company be Marketing on Tik Tok?

Should Your Company be Marketing on Tik Tok?

Tik Tok has become one of the hottest social media platforms in the last few years, so you might be wondering, “should I be marketing on TikTok?” 

In September 2021, TikTok reported 1 billion monthly active users worldwide. TikTok is a short video app where users can record videos ranging from fifteen seconds to three minutes then share the video with their friends, followers, and the world. TikTok also includes an extensive algorithm that allows users to discover artists, vloggers, and other users through the “For You” page. 

So, if you’re a business owner that wants to escalate their brand and get their name out there, you might think that TikTok’s platform is the way to go. But don’t go creating an account just yet. Let’s take a closer look at the popular social media app and determine which types of business will thrive and which ones can steer away from the platform altogether. 

Businesses and Professionals Suited for TikTok

The beauty of this app is that you can create content that shows behind the scenes of your life and business. It’s also a place to showcase your art or share advice and experiences creatively. TikTok is a platform that many companies and individuals can benefit from; it just has to be the right one. Here’s a simplified list of industries and professions that we have found to have gained traction on this platform: 

  • Artists 
  • Retail businesses 
  • Restaurants 
  • Doctors
  • Mental health professionals
  • Lawyers 
  • Repair services
  • Tourism 

Almost all B2C services can find a place on TikTok if they desire. Now let’s look at who doesn’t need to include the platform in their marketing strategy. 

You Don’t Need TikTok If… 

To put it simply, most B2B brands don’t need to be marketing on TikTok. The algorithm and app are all about being organic rather than sounding like an ad. And while there is a sponsored ad feature on the app that people can use, it’s easy to spot anything not there for entertainment purposes. Since the app’s goal is to entertain, it can be challenging to drive a compelling CTA through a video before someone scrolls through. 

Additionally, a TikTok may not be the most effective if you’re a business that only caters to a local audience. When public content on the app is shared, it can be seen worldwide rather than within your target audience. If you are a local brand but still want to attract a wider audience, we suggest hashtagging your city or state to help narrow down the geolocation. 

Do Your TikTok Marketing With REVITY 

If you’re looking for a digital marketing agency that can do your marketing on TikTok and promote your business with proven methods, contact us here at REVITY. Our talented social media and creative teams have years of experience, plus we have access to the latest and greatest technology to boost your company in search engines and on social platforms. We do business with companies worldwide, so contact us today for more information and a free marketing proposal. 

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Jarrett Webster

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