Organic reach is an excellent tool to grow your business, but if you’re not seeing desired results, it might be time to invest in paid advertising.
In today’s digital age, nearly everyone is online— including your competitors. With so many online users, reaching your desired audience is getting increasingly more difficult without paid advertising. Online paid advertising will generate traffic to your platform, boost brand awareness, increase leads, and more.
Stay tuned as we discuss seven ways you can profit from this form of marketing and show you how to get started.
1. Expand Your Reach
If you’re looking to put your message out into the world, paid advertising is an effective way to spread the word. Eighty-two percent of the U.S. population has a social networking profile, so paid online advertising offers you a great chance of connecting with your target audience.
With just a little funding, your ad will be viewed by hundreds or even thousands of people. Often, when posting on your own social media account, you’re reaching the same audience over and over again. When you pay to play, you’ll reach a broader range of people and expand your audience.
2. Measurable Outcomes
When you advertise through social media or Google Ads, you have the helpful ability to measure your results through analytics. At the end of your campaign, you will have access to data, allowing you to measure results for each ad and keyword used. You can see exactly where your dollars are going and what they are producing.
Here are a few ways to determine the success of your paid advertising campaign:
- Click-through rate – The percentage of people who click your ad (clicks) divided by the total number of people who viewed your ad (impressions)
- Conversion rate – The percentage of visitors to your website that completed your desired goal (conversions) out of the total number of website visits
- Cost per lead – The cost of your campaign divided by the leads it generated
- Return on investment – The money spent on the campaign compared to the revenue gained from it
3. Quick Results
Some marketing techniques take time to see results, but paid advertising yields results almost instantly. You can market an ad or boost a post over just a few days to place your ads in front of thousands of eyes. When you set up an ad, it can start bringing in viewership immediately. If you need to get a message out in a hurry, paid advertising is one of the best tools to do so.
4. Flexible Budget
Promoting your business with paid advertising is typically more cost-effective than other offline techniques. With paid advertising, you’ll have greater control over how much you want to invest, who sees your ads, and more. Each platform uses the pay-per-click (PPC) payment model, which means that you only pay if the user takes action.
With social media advertising, you can also choose the amount you spend and the duration of your ad. These options make paid advertising very affordable, as you only pay for what you gain from your advertising. Google Ads even has a deal for non-profit organizations, giving them a certain amount of free advertising—talk about affordable!
5. Specific Targeting
Whether you are trying to increase awareness or promote a product, paid advertising gives you complete control over who sees your ad. There are many targeting options, but most of them fit into the following two categories:
- Search ads – These ads are triggered by someone actively searching for specific keywords.
- Display ads – Display ads are triggered by someone fitting specific targeting criteria such as demographics or interests.
You can serve your ads primarily to a specific type of purchaser through the use of keywords or targeted criteria. Additionally, various ad-targeting tools allow you to target through location, device, language, time of day, and previous web searches.
For example, Facebook has a very advanced targeting strategy that will help you find followers who have already visited your website. These targeting parameters will help you hone in on your ideal clientele.
6. Ads Can Span Multiple Platforms
The infiltration of social media advertising is unparalleled. Paid ads can reach multiple audiences on multiple platforms simultaneously. Your key demographics probably use more than one social media platform, so versatility is necessary.
Nearly all social media platforms have a paid advertising option these days. Find out which platform is best for your business by identifying your audience and defining your goals. It’s all about finding the platform that will give you positive exposure to your desired audience.
7. Maximize Your Content Marketing
The content you create is arguably the most important part of your marketing efforts as it fuels all other avenues of your advertising techniques. Content marketing is necessary, but it’s only effective if people are actually seeing it. Social media advertising is one of the most ideal ways to distribute your best content.
If a follower clicks on your advertisement, it’s probably due to interest in a product or service. While these sales are certainly a significant goal of paid advertising, you also want to nurture the curiosity of your followers with educational content. Quality content will transform casual website viewers into qualified leads.
Ads for your content will boost engagement on social media and improve the ROI of your content marketing. When combined, paid advertising and content marketing become a force for your business.
REVITY Digital Marketing and Our Paid Advertising Services
Are you ready to maximize your marketing efforts and utilize paid advertising to attract new clientele? Then REVITY has you covered. Our digital marketing team will work with you to create targeted ads to make sure potential customers find their way to your website. Social media ads are quickly becoming one of the most effective marketing tools available. We’ll help you combine social ads with landing pages, email marketing, and more to maximize ROI!
If you’re ready to grow your business, we’re here to help. Contact us today for a free marketing proposal and learn more about our services and pricing. We’re looking forward to speaking with you!