Benefits of Paid Advertising
by Jason Ryser
October 15, 2018
In the digital age we live in today, digital marketing is the way to go. Everyone is online. But the problem is that—not only is your audience online but your competitors too. Reaching your desired audience is getting more and more difficult without paid advertising. Paid advertising can mean different things. Today as we discuss some ways you can profit from this form of marketing, we are talking about paid advertising in the forms of Google Adwords and social media.
Expand Your Reach
If you’re looking to get your message out there, paid advertising is a great way to spread the word. With just a little funding, you can get your ad viewed by hundreds or even thousands of people. Often times when posting on your own social media, you are reaching the same audience over and over again. When you pay to play, you’ll reach a wider range of people and expand your audience.
When you advertise through social media or Google Adwords, one of the most helpful benefits is the ability to measure your results. At the end of your campaign, you will have access to data, allowing you to measure results for each ad and keyword used. You can see exactly where your dollars are going and what they are producing.
There is quick data and often times quick results available with paid advertising. Market an ad or boost a post over just a few days to get your ads in front of thousands of eyes. When you set up an ad, it can start bringing in viewership immediately. If you need to get a message out in a hurry, paid advertising is a great tool.
With paid advertising, you can choose what you pay. There are different options for paid searches, you can pay per click (PPC) or pay per impression (CPM)—depending on your objective. With social media advertising, you can choose the amount you spend and the duration of your ad. These options make paid advertising very affordable, as you can choose what you pay and what you get out of your advertising. Google Adwords even has a deal for non-profit organizations, giving them a certain amount of free advertising—talk about affordable!
Specific Targeting is Available
Whether you are trying to increase awareness or sell a product, paid advertising allows you to target your audience. Paid advertising allows you to use keywords to reach an audience specific to you and your message. There are a variety of ad-targeting tools that allow you to target through location, device, language, time of day, interests, and previous web searches. Facebook has a very advanced targeting strategy that will help you to find followers that are interested in your product.
Ads Can Span Multiple Platforms
Paid ads can reach multiple audiences on multiple platforms. Maybe your demographic uses a variety of social media platforms. Nearly all social media platforms have a paid advertising option these days. Find out which platform is best for your business here.
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