The importance of high-quality content creation is paramount when it comes to SEO and for the benefit of your business’s website.
Having consistent and high-quality content on your website is a game-changer. Content is a free, non-threatening way to interact with your clients and gives them a chance to learn more about your company with no pressure. With content, you can tell a story and teach your audience who you are and why you do what you do. There’s no doubt that excellent content is powerful.
Continue reading this guide to creating compelling content for your site with these valuable tips below
1. Evergreen Content
Evergreen content is content that will be useful for your site over time. The goal with most content is to drive traffic to your site. Anything that will attract attention from search engines and social media will be evergreen content for you. You want your content to appear valuable to a search engine—this will mean more traffic for your site. If you can get at least half of your content to be evergreen, you’re doing great!
2. Get Creative
As you are generating topics for your content, be creative! Your content should be relatable to your audience. That said, it should also be somewhat unique; there are loads of blog posts out there.
3. Good Grammar
Readers will take you seriously if you use proper grammar as a professional business. Search engines, like Google, use algorithms to find and penalize incorrect grammar. You can use several online editors to check your content before publishing it! A quick proofread and a few edits could make your content much more valuable and user-friendly.
4. Break Up Your Text
No one wants to read a big block of text. It can seem overwhelming. Break up your text with paragraph headings, images, bullet points, infographics, and whatever else you can.
You might also consider breaking up your written paragraphs into smaller, more concise sections. Studies show that large blocks of text are not very readable and won’t resonate with the reader. Smaller blocks of text certainly create a better user experience and will give you some SEO points in your favor.
5. Answer Questions
As you create content, try to answer questions. When people use a search engine, they are trying to answer a question. If you can predict and answer those questions, you will get a higher SEO ranking and more traffic to your site.
6. Create Guest Blog Posts
Suppose you’re running low on content ideas; spice things up with a guest blog post. You could interview someone who is an expert in your field or have an employee who doesn’t usually write give it a shot.
You could even reach out to another blogger to see if they might be interested in some cross-promotion. Mix up your blog’s voice once in a while for variety.
Need Help with Your Content? Call REVITY
Content creation can be a big undertaking, so when it comes to producing quality content, don’t rely on just anyone. REVITY is a digital marketing agency specializing in creating SEO-friendly and creative content, and we’re passionate about doing it for companies like yours.
Ready to learn more about REVITY and our services? Call us now for a free proposal!