If your company engages in email marketing, there are a few tools you should have in your toolbox. Like any job, the right tools can significantly improve efficiency and productivity while saving time and energy.
Here are 15 of the best email automation tools you should use in your email marketing strategy in 2023.
What is email automation good for?
Email automation is a tool that allows businesses and organizations to automate repetitive and time-consuming tasks related to email marketing, such as sending out mass emails, scheduling emails in advance, and creating personalized email campaigns.
This can save a significant amount of time and effort for the sender and also increase the effectiveness of email campaigns by ensuring that the right message is delivered to the right person at the right time.
Email automation can also be used for other purposes, such as lead generation, customer retention and engagement, and even e-commerce, by triggering personalized email campaigns based on customer behavior, preferences, and purchase history.
One of the best general automation programs is Zapier. Using Zapier, you can connect various platforms and online tools to create cross-platform automation.
Zapier is great for companies trying to automate frequent tasks. For example, you can automate post-purchase emails, review requests, form submissions, notifications about account changes, create text message reminders, and much more.
A great scheduling tool for service-based companies is Calendly. This tool allows others to schedule meetings with you at their own convenience. They simply find a time that works for them on your calendar and sign up.
This tool is especially useful for occupations requiring many meetings or personal interactions. For example, account managers and sales reps can send calendly links to their clients and prospects for convenient scheduling.
The best part about Calendly is that signing up for a meeting is done through a web-based app, so access to everyone is simple, easy, and convenient.
Email Service Providers (ESP)
eCommerce companies benefit from Klaviyo, an email service provider especially made for the eCommerce space. Klaviyo has Shopify integrations that make connecting email flows to actions taken on your eCommerce site incredibly simple.
If you own an eCommerce store and want to implement email marketing efforts, no tool will make that process simpler than Klaviyo will. You can customize your email marketing strategy with Klaviyo’s templates and functions.
Behavior-based automation and email segmentation will make targeting specific shoppers a sinch.
If you’re a more service-based company, Customer.io has a good interface for your industry.
Customer.io can be used to incorporate other tools into your email marketing strategy. If your company uses a CRM or internal communications application like Slack, you can integrate them into your Customer.io interface for easy cross-platform communication and coordination.
Klaviyo’s SMS messaging feature is a powerful tool for any company looking to expand its communication capabilities. Not only is it an all-in-one platform for both emails and SMS, but it also makes it easy to integrate into your eCommerce store.
This allows you to send targeted, personalized messages to your customers, increasing engagement and driving sales. With Klaviyo, you can automate SMS campaigns, track and analyze performance, and manage contacts all in one place. It’s a great solution for businesses looking to streamline their communication efforts and drive growth.
Custiomer.io via Twilio
Service-based companies using Customer.io can easily start using SMS by integrating Twilio into their platform. Twilio is a leading SMS messaging service that allows businesses to programmatically send and receive text messages.
Integrating Twilio into Customer.io enables service-based companies to send SMS messages directly to their clients and customers from the Customer.io platform. This integration allows seamless communication with clients and customers, improving engagement and customer satisfaction.
Attentive is a stand-alone SMS software that can be an excellent option for businesses looking for a powerful SMS marketing solution. One of the key features of Attentive is its ability to help businesses organize their audiences and personalize messages for optimal response. With its segmentation and targeting capabilities, Attentive allows businesses to create custom groups based on demographics, behavior, and other criteria, making it easy to send targeted and personalized messages to specific audiences.
Design — Email Design
Adobe Creative Suite
The Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, is a popular choice among professionals for designing emails. These programs offer a wide range of graphic design tools and features that allow designers to create visually stunning and effective emails.
One of the key benefits of using the Adobe Creative Suite for email design is its wide range of design capabilities. These programs have a wide range of features, such as image manipulation, vector graphics, text formatting, and layout tools, which allow designers to create professional-looking emails that stand out in the inbox.
However, one downside of using Adobe Creative Suite for email design is that it can be more expensive and difficult to learn compared to other design software. It’s professional-grade software and requires a significant investment in terms of cost and time to master all its features.
No graphic design background? No Problem!
Canva is a web-based graphic design platform known for its user-friendly interface and affordability. It’s a great option for both professionals and non-professionals to create attractive designs, including emails, social media graphics, brochures, and more.
One of the key benefits of using Canva is its user-friendly interface. The platform is intuitive and easy to navigate, making it accessible to even the most novice artists. It has a drag-and-drop interface and a wide range of pre-designed templates and elements, making it easy for anyone to create professional-looking designs.
As far as images are concerned, many options are available for companies with different budgets. It is important to have visuals in your emails to draw and keep attention.
Here are some options for pictures:
- Adobe Stock — subscription needed; pictures are generally high quality
- Canva — subscription optional; most images only available through a subscription
- Pixabay — royalty-free pictures
- Pexels — royalty-free pictures
- Unsplash — royalty-free pictures
Introduce a Professional Touch With Revity Marketing
At Revity Marketing, we understand the importance of effective marketing for businesses. That’s why we use all the tools discussed in previous sections to help our clients market themselves and their products.
We recommend these tools because our team has tried and tested them, and we know they can deliver results. If you want to take your email automation to the next level and give it a professional touch, we invite you to contact us at Revity Marketing.
Our team of experts can help you navigate the complex marketing world, and we’ll work with you to create a custom solution that fits your specific needs and goals. Together, we can help you achieve success and grow your business.