One phrase you’re probably familiar with is “I’ll Google it!” Whether it’s out of pure curiosity, to settle an argument, or to help you in a variety of tasks, many people turn to search engines like Google to find the answers to their questions.
As a business owner, you hope that people come to you for answers to some of their questions. Many of your products will be the answer they’re looking for, or make their lives easier, more beautiful, or more fun.
You can take advantage of the many people who decide to search online for their answers; often time those searches can be directed people right to your website. But it requires some thought and effort. One of the important ways to win the attention of online searchers is with keywords.
Know About Keywords
Before you learn how to use keywords, it’s important to know exactly what they are. Simply put, they are the words that people search. It can be a single word, a few words, or even a phrase. Some words are more searched much more than others. You’ll want to pay attention to highly-searched keywords and those that are searched less.
You’re likely not the only one trying to generate site visits from your keywords. Other businesses are using keywords too! Competition increase the more businesses try to use the same keywords.
But at the same time, using words that other businesses don’t use for keywords may give you poor search results because, well, nobody is searching those words. It’s important to strike a delicate balance.
Choose to incorporate keywords that keep your target audience in mind, while staying relevant with your product or business.
How To Use Keywords
As with choosing your keywords, using them is a delicate balance. You want to use your phrase often enough to make it searchable, but using it too many times can do more harm than good. Your goal should be to work those specific words or phrases in once or twice, but work them in naturally! Your content should flow and make sense.
Take some time to research keywords. Whether you use online tools or the help of a marketing company, know the keywords relevant to your business, know which users frequently use those words, and know what your competition is.
Because keywords are so important, if you’re not comfortable using them it’s probably worth the money to hire someone to choose and incorporate the keywords for your business.
Once you’ve chosen your keywords, you’ll want to integrate them into your content (naturally, of course) as well as optimize your website for search engines. You want to make it as easy as possible for search engines to find your keywords, website, and rank your website highest on search engine results.
Again, if you’re not comfortable producing keyword-filled content or optimizing your own website, look for a marketing company that specializing in search engine optimization and incorporating important keywords into content.