What Type of Content Should You Post on Your Business’ Social Media?
by Jason Ryser
The power of social media is undeniable. If you hope to keep a competitive edge in today’s market, social media is crucial! We’ve already discussed why social media is great for marketing; it helps boost your SEO, you get better brand recognition, and you can build more personalized and lasting relationships. When using social media correctly, you can more specifically target your intended audience. And, it’s another way to provide great customer service to your customers.
These are just a few specific ways social media will benefit your business. But in order for these and other advantages to start working for you, you have to make sure you’re using social media correctly. You can’t just post whatever you feel like posting! What type of content should you post on your business’ social media? Here’s four ideas to get you started.
As you begin posting more purposely and intentionally on social media account, you should keep in mind that your post should elicit some type of emotion. Having some type of emotional connection or bond is the surest way to ensure sales. Whether you choose to go with humor, or entertain them, or inspire them, or appeal to them intellectually, you can create a type of experience that will help make your business stick in your audiences’ minds and hearts.
It’s no surprise that if you’re going to share content on your social media, it should include some type of image. Not only are images more interesting, but they’re also more shareable. When you share post images on your social media account, you get the added benefit of attractive posts that keep your audience’s attention as well as content that social media users loved to share above all other types of posts.
One of the best things about social media is the opportunity to interact with an audience. You can get direct feedback or questions and give direct answers. When choosing what type of content you should post, choose something that is open-ended. This will help to generate loyalty, increase knowledge of your company, and of course, promote sales. Try asking your audience what they want or need, or look for feedback. You can also try posting quizzes or votes, answer questions from the audience, or start a discussion. Doing the occasional contest is a great way to get new followers.
At the end of the day, you are using your business’ social media account to promote your products and/or services. While it’s important to make sure your posts are emotional, contain images, or have open-ended questions, it’s also important to remember your purpose in using social media – to sell! While it will behoove you to do so subtly and naturally, you still want to promote your business. A good rule of thumb to follow is to supply 80 percent of your content as non-promotional, with the other 20 percent promoting your business.
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