Have you ever wondered if there is a way to target specific people in your area with your website? Allow me to introduce you to local SEO.
What is Local SEO?
Local SEO is the practice of optimizing a website to increase traffic, leads, and brand awareness from local searches. It’s a way for local businesses to generate more traffic to their website from people in the area. Let’s take a closer look.
Why Do We Need Local SEO?
To adequately explain why local SEO is an absolute must, we’ll use an example. Suppose your business is a nail salon in the city of Lehi, Utah. Since it’s a brick-and-mortar store in one location, you only need to generate website traffic from people who live in or around Lehi.
You could be putting all your effort into bringing visitors to your website, but it won’t be worth it to your business if all your website traffic is from out of state.
Work smarter, not harder.
How to Perform Local SEO: The Basics
It may not come as a surprise to any marketing professional, but local search engine optimization goes beyond adding the keywords “nail salon in Lehi” all over your website. There are a lot of factors that the search engines will consider before listing your website on the first page on the SERP. So, while you’re here, let’s talk about local SEO basics.
- Optimize Your Google My Business Page – We’ve talked about how powerful Google My Business can be for companies before. If you want someone in your area to find you, you need a fully optimized and active page. Use Google My Business best practices and be responsive to your customers when they leave reviews on your page.
- Utilize Social Media – It may sound like SEO, and social media has nothing to do with each other. Still, when Google is crawling your website and places linked to it, such as your social pages, it wants to see activity. So make a strategic effort to keep your Instagram and Facebook pages alive and well.
- Scour the Online Directories – Look at Yelp, Apple Maps, Google Maps, Bing, even the Yellowpages. You want to ensure that every directory with your business name, phone number, and address reflects the exact and accurate information.
- Add Location Pages – If you have multiple locations or serve multiple areas, create separate pages for each location that details what you do and your address and phone number. But don’t mistake this for using the same content on every location page; find ways to write unique store descriptions on each page.
- Optimize Your About Us Page – Maybe it doesn’t make sense to have location pages. In that case, build out an “about us” page that is locally descriptive and full of keywords with high search volume in your city or neighborhood.
REVITY Digital Marketing and Our Local SEO Services
Are you ready to maximize your marketing efforts and conduct local SEO to expand your business and attract new clientele? Then call REVITY. We’re a digital marketing agency specializing in search engine optimization to drive new and repeating traffic to your website.
If you’re ready to grow your business, we’re here to help. Contact us today for a free marketing proposal and learn more about our services and pricing. We’re looking forward to speaking with you!
