As you approach your business’s marketing strategies and work to drum up new leads, you’re likely have a few social media accounts and do your best to increase your SEO.
While technology has come a long way and there are newer approaches, one way to help your business is through good old emails. When you’re coming up with your marketing strategy, don’t forget to include email marketing.
Here’s How Emails Can Really Help Your Business:
Increase Sales
One of the best ways that email marketing helps your business is simply by increasing sales. There are a few different types of emails you can send to do this. Promotional emails are very easy to send, and the benefits are countless. You can promote your product, services, deals, or exclusive offers. You want your promotional emails to be short and sweet. It’s also a good idea to include a cool graphic.
Letting your customers know when you have new inventory is another good reason to send out an email blast, which in turn also increases sales. As soon as you get inventory, hit ‘send’!
Score New Customers
If you have interested shoppers who haven’t pulled the trigger yet, emails are a great way to convert them into full-fledged customers. A welcome email is a great way to help interested shoppers get to know you and your company a little better. Keep it casual and light; you may even want to consider including a discount for first-time shoppers!
Gain Repeat Customers
Once you have a customer who has made their initial purchase, emails are a great way to encourage that customer to come back. A great way to keep customers coming back is by sending out a product advice email. Show your customers how your products work, maybe in ways they never even thought of! Show how your product can solve problems, make their live easier, or maintain their products and you are on the road to more sales.
Remain in Contact with Customers
Ultimately, one of the greatest benefits of using emails for your business is that it allows you to stay in direct contact with your customers. You gain new customers, keep old ones, increase sales, and get to share deals and updates with those on your contact list. A great way to stay in contact with a newsletter email. It doesn’t need to be long (in fact it’s better if it isn’t), and you can keep your customers up to date with your business.
While there are many benefits to using emails, it’s easy to go overboard. Emailing too often, or with poor content can annoy customers. That’s where working with a marketing professional comes in handy.
One of the many services REVITY Solutions offers is email marketing. If you’re looking for an increase in revenue, REVITY can help by generating conversation and leads for your business. Whether you hire REVITY for your social media management, email marketing, or content writing, you can expect results from their marketing experts.
