If you’re looking for ways to take your digital marketing to the next level, look now further than an animated video. Just like anything on your website, good content is important, and taking the time to add something like an animation to your site will pay off.
Here’s How An Animation Could Help Your Business In Five Different Ways
#1. They’re Entertaining
Simply put, animation videos are entertaining. Because of the way they are “drawn,” they are great at capturing viewers’ attention and holding it. It gives the viewer an opportunity to be engaged; they feel apart of the process as they watch it unfold in front of them. Whether they can’t wait to see what happens next, or they feel nostalgic about watching someone draw, these videos are very entertaining.
When you have something working for your that’s entertaining, you also have a great opportunity to turn it into something that is also educational. With their attention, you can now begin to teach them! Teach them about your products, teach them about the origins of your company, teach them about the future of your company and exciting upcoming projects. Hold their attention with a quality animation, and drive home your most important information.
#3. It Can Be Recycled
You don’t want to overdo it, but there is nothing wrong with recycling your animation. Put it on your website, send it out in an email campaign, or use it in a meeting. Your animation is effective so why not use it? If you’re going to be sending out your animation through a few different mediums, it’s important to make sure you have a high-quality animation. Don’t skimp when it comes to hiring a professional to help make an animation that will stand above the rest. Because when you do, you can feel confident knowing that even if a customer has seen it once before, they won’t be upset seeing your video a second time.
#4. They’re Simple
Pop-up videos are everywhere. And they’re not subtle. Flashing pictures and loud music… it can get overwhelming very quickly. Your animation isn’t like that. It is simple, and subtle. It is relaxing and enjoyable to watch instead of off-putting and stressful. Because of it’s black and white simplicity, it is usually a very welcomed form of entertainment. And with such a nice change in visuals, you’ve just given those visiting your site more incentive to stay and check out your products. The simplicity of animation is also a huge benefit if your trying to explain something difficult. Take the opportunity to break it down and really educate your customers.
#5. They Can Improve SEO
Another way animation can improve your business is the ability your video has to improve your SEO. If you’re not utilizing videos you’re not utilizing YouTube, which is listed as the second largest search engine, you’re missing out on a lot of traffic! Don’t wait to set up a company YouTube page, and get a quality animation.